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About the Role
As a key member of the External Communications team, this role helps shape and protect CNA's reputation among brokers, customers, industry stakeholders, media and other external audiences. The Marketing Manager serves as a strategic communications advisor, developing and executing integrated communications strategies that advance business objectives, strengthen market positioning and elevate CNA's brand and thought leadership.
Responsibilities
- Serves as a trusted communications advisor, providing strategic counsel on messaging, reputation management, communications risks and opportunities, and stakeholder engagement strategies.
- Develops and executes external communications strategies that support enterprise priorities, business objectives and key growth initiatives.
- Manages media and public relations programs, reputation management, executive visibility, reporter engagement, media materials development, spokesperson preparation, media monitoring and results reporting.
- Leads CNA's Awards & Recognition program as a key component of the company's reputation and thought leadership strategy.
- Identifies and develops opportunities to enhance CNA's visibility and reputation through thought leadership, executive positioning, speaking engagements, industry awards and recognition programs.
- Partners with business leaders and subject matter experts to create compelling content and storytelling that strengthens CNA's market presence and supports strategic priorities.
- Monitors emerging issues, assesses potential reputational impacts and recommends communications strategies, messaging and response plans.
- Manages agency relationships and external communications projects, ensuring alignment with business objectives, brand standards and expected outcomes.
- Measures and analyzes communications performance, media coverage and reputation-building activities, leveraging insights to optimize future strategies and programs.
- Collaborates across Marketing & Communications and business teams to ensure consistent messaging and a coordinated approach to external engagement.
Requirements
- Commercial insurance industry experience required.
- Strong expertise in external communications, media relations and public relations, including earned media strategy, message development, spokesperson support and issues management.
- Excellent writing, editing and storytelling skills with the ability to translate complex business, insurance and industry topics into clear, compelling communications.
- Demonstrated ability to develop strategic communications plans that support business objectives and enhance reputation.
- Experience positioning organizations, leaders and subject matter experts through thought leadership, executive visibility programs, speaking engagements and industry recognition opportunities.
- Strong relationship-building and influencing skills with the ability to work effectively across all organizational levels.
- Proven project management skills, including the ability to manage multiple priorities in a fast-paced environment.
- Experience advising leaders and stakeholders on strategic or high-profile communications initiatives.
Skills
- External communications
- Media relations
- Public relations
- Earned media strategy
- Message development
- Spokesperson support
- Issues management
- Writing
- Editing
- Storytelling
- Strategic communications planning
- Thought leadership
- Executive positioning
- Speaking engagements
- Industry recognition programs
- Relationship-building
- Influencing skills
- Project management
Location
- Remote
- Hybrid
Work Type
- Hybrid
Experience Level
- Five to seven years of progressively responsible experience in corporate communications, public relations, media relations or a related field.
Education Level
- Bachelor's degree in Communications, Public Relations, Journalism, Marketing, English or a related field, or equivalent experience.
Salary/Compensations
- $72,000 to $141,000 annually
Benefits
- Comprehensive and competitive benefits package to help our employees – and their family members – achieve their physical, financial, emotional and social wellbeing goals.
About the Company
- At CNA, we strive to create a culture in which people know they matter and are part of something important, ensuring the abilities of all employees are used to their fullest potential.
- CNA utilizes AI-enabled technology during the recruiting process.
- CNA is committed to providing reasonable accommodations to qualified individuals with disabilities in the recruitment process.
Equal Opportunity
- CNA is committed to providing reasonable accommodations to qualified individuals with disabilities in the recruitment process.