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About the Role
Serve as the strategic lead for retail media search campaigns for assigned accounts, developing comprehensive strategies aligned with client business objectives and KPIs. Provide strategic oversight and direction on campaign planning, optimization, and performance, guiding bid strategy, keyword strategy, and audience targeting recommendations. Partner with execution teams to ensure search strategy is properly implemented. This role focuses on developing and executing best-in-class search campaign strategies across retail media networks while maintaining strong client partnerships.
Responsibilities
- Serve as the strategic lead for retail media search campaigns for assigned accounts
- Develop comprehensive retail media search strategies aligned with client business objectives and KPIs
- Provide strategic oversight and direction on search campaign planning, optimization, and performance
- Guide bid strategy, keyword strategy, and audience targeting recommendations for search campaigns
- Partner with execution teams to ensure search strategy is properly implemented
- Serve as the primary point of contact and strategic partner for key retail media accounts
- Translate client business objectives into data-driven search campaign strategies
- Conduct regular strategy reviews and business performance updates with clients
- Identify opportunities to expand retail media search investments and test new channels/tactics
- Manage client expectations and ensure alignment on campaign direction and results
- Develop and communicate strategic insights and recommendations
- Conduct performance analysis and reporting on search campaign results with actionable insights for improvement
- Perform competitive benchmarking and market trend analysis to inform search strategy
- Identify optimization opportunities within existing search campaigns
- Collaborate with analytics team to measure search campaign impact and ROI
- Provide strategic guidance on search campaign execution
- Oversee day-to-day search campaign setup, launch, and optimization
- Review and approve campaign details, audiences, assets, and messaging before activation
- Serve as an escalation point for search-related strategic questions, platform issues, and tactical challenges
- Mentor execution teams on best practices in retail media search
- Proactively identify efficiencies and growth opportunities
- Identify opportunities to optimize search workflows and processes
- Identify cross-sell opportunities within existing accounts
- Identify new retail media search channels or tactics aligned to client goals
- Demonstrate exceptional communication and relationship skills, managing client relationships and internal stakeholder expectations with both written and verbal updates
Requirements
- 4-5+ years of experience in media planning/buying roles
- At least 2+ years of hands-on experience managing retail media search campaigns (Amazon Sponsored Ads, Walmart Search Ads, Target Search Ads, or similar platforms)
- Demonstrated expertise in retail media search campaign strategy, optimization, and performance management
- Proven account management experience
- Ability to build and maintain strong client relationships
- Ability to translate client business needs into strategic recommendations
- Ability to present complex data and insights to non-technical audiences
- Ability to manage multiple accounts and prioritize based on business impact
- Strategic mindset with proven ability to develop differentiated search campaign strategies that drive business results
- Strategic mindset with proven ability to think strategically about search customer journeys and retail media search tactics
- Strategic mindset with proven ability to make data-informed recommendations and trade-offs
- Strategic mindset with proven ability to advise clients on search channel expansion and multi-channel integration
- High level of accuracy, attention to detail, and drive to deliver measurable results
- Keen problem-solving and troubleshooting abilities, particularly as they relate to retail media platform challenges
Skills
- Retail media search platforms (Amazon Sponsored Ads, Walmart Search Ads, Target Search Ads, Microsoft Advertising)
- Search campaign optimization techniques (bid strategy, keyword targeting, audience segmentation)
- Search campaign KPIs and measurement (ACoS, ROAS, conversion metrics, incrementality)
- Search-specific audience management tools and features
- CPG, Retail, or eComm experience
- In-depth understanding of the retail media landscape
- Retail media search best practices
- Advanced targeting and audience tactics specific to search
Location
- USA – Remote – Texas – Central Time
Work Type
- Full time
- Permanent
- Hybrid
Experience Level
- 4-5+ years of experience in media planning/buying roles
- 2+ years of hands-on experience managing retail media search campaigns
Education Level
- Bachelor's degree from an accredited college or university
Salary/Compensations
- $72,000 - $100,000
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
About the Company
- At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams.
Equal Opportunity
- Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
- Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.