Director, Events & Experiential Marketing at Pixability | NY, US | Rezi

Director, Events & Experiential Marketing at Pixability

Director, Events & Experiential Marketing

Pixability · NY, US

6 days ago

Director, Events & Experiential Marketing

Pixability · NY, US

7 days ago
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About the Role

Pixability is seeking a strategic, creative, and execution-focused events leader to build and scale its global events program. This role is crucial for creating memorable experiences that deepen client relationships, introduce prospective customers, and generate pipeline opportunities, sitting at the intersection of marketing and sales.

Responsibilities

  • Develop and execute a year-round calendar of high-impact client and prospect events.
  • Create experiences that reflect the Pixability brand and strengthen relationships with senior marketers.
  • Produce a variety of event formats including executive dinners, thought leadership lunches, roundtable discussions, sporting events, concerts, VIP hospitality, customer appreciation events, and networking experiences.
  • Partner with Sales to identify target attendees and maximize customer and prospect engagement.
  • Build repeatable event playbooks while introducing fresh ideas.
  • Own Pixability's annual industry event calendar worldwide.
  • Evaluate sponsorship opportunities and recommend investments.
  • Develop business cases for event investments based on strategic value, audience quality, pipeline potential, and ROI.
  • Negotiate sponsorship packages and vendor agreements.
  • Ensure every sponsorship has a clear plan for driving meetings, executive engagement, and measurable business outcomes.
  • Partner closely with Sales leadership to ensure events support pipeline generation and account growth.
  • Build pre-event outreach strategies that drive qualified meetings.
  • Coordinate attendee lists, executive schedules, and customer invitations.
  • Develop post-event follow-up plans that convert engagement into opportunities.
  • Track and report on key metrics including attendance, meetings generated, influenced pipeline, and ROI.
  • Own all aspects of event planning and execution including venue sourcing, vendor management, budget management, production, catering, entertainment, guest experience, registration, logistics, and on-site execution.
  • Work with Marketing to develop event branding, messaging, invitations, and promotional materials.
  • Ensure every event reflects Pixability's high standards and premium brand.
  • Define KPIs for both custom events and sponsored events.
  • Track event performance and continually optimize the program.
  • Present regular reporting and recommendations to executive leadership.
  • Manage event budgets responsibly while maximizing return on investment.

Requirements

  • 7+ years of experience in B2B events, experiential marketing, field marketing, or event strategy, preferably for the advertising industry.
  • Experience producing executive-level customer events for enterprise audiences.
  • Strong understanding of how events contribute to pipeline generation and revenue growth.
  • Experience managing sponsorships at major industry conferences and events.
  • Exceptional project management and organizational skills.
  • Excellent negotiation and vendor management experience.
  • Strong communication and stakeholder management skills.
  • Ability to work effectively with senior executives, sales leaders, and external partners.
  • Comfortable managing multiple complex projects simultaneously.
  • Willingness to travel domestically and internationally as needed.

Skills

  • Event Strategy
  • Experiential Marketing
  • Field Marketing
  • B2B Events
  • Sponsorship Management
  • Project Management
  • Organizational Skills
  • Negotiation
  • Vendor Management
  • Communication
  • Stakeholder Management
  • Budget Management
  • ROI Analysis

Location

  • U.S.

Work Type

  • Full-time

Experience Level

  • Senior Manager/Director

About the Company

  • Pixability is the leading AI-driven technology company empowering the world’s largest brands and their agencies to maximize the value of their advertising, organic and creator strategies on YouTube.
  • Leveraging its proprietary technology platform and data, Pixability makes every video impression more meaningful by identifying contextually relevant, brand suitable channels and maximizing cost efficient outcomes.