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About the Role
The Marketing Analytics team is seeking a Sr Data Analyst, Search Marketing with strong analytical skills, SQL proficiency, and fluency in the search landscape. The role requires an appetite for AI and a desire to explore how AI tools can enhance analysis and insights.
Responsibilities
- Analyze search performance, digging into SEM and SEO data to understand drivers of traffic and revenue, and translating findings into actionable insights.
- Ensure accurate and reliable tracking of search channel performance and surface insights to improve performance and efficiency.
- Support experimentation by helping design and analyze incrementality tests and experiments across search channels.
- Build a working understanding of paid and organic search interactions and monitor the impact of Google algorithm updates.
- Analyze the competitive and demand landscape, tracking impression/click share, competitor positioning, and search demand trends to inform bidding strategy and supply acquisition.
- Build an understanding of the evolving AI search landscape, track presence in LLM and AI-generated responses, and develop recommendations for AI search strategy.
- Monitor daily search performance against targets, flagging trends and anomalies early.
- Collaborate with analysts on CRM, Display, and Affiliate Marketing, and ML colleagues, to identify opportunities where search insights connect to the broader marketing picture.
- Apply an AI-curious mindset, seeking opportunities to use AI tools for data querying, summarization, and reporting automation.
- Support the development of analyses and recommendations to improve search traffic and commercial outcomes.
Requirements
- Solid analytical skills with SQL and structured thinking.
- Data-driven approach, comfortable challenging assumptions with evidence.
- Curiosity about search and its impact on the business.
- Team player with the ability to collaborate effectively with analysts, ML colleagues, and stakeholders.
- Genuine interest in AI and a desire to grow skills in this area.
- Ability to ask questions and learn quickly.
- Clear communication skills, able to present findings clearly to non-technical stakeholders.
- Self-motivated and able to work independently while being a strong team collaborator.
- Bachelor's degree in an analytical field (Math, Economics, Statistics, Engineering, or related).
- 3-5 years in an analytical role, ideally at a fast-paced ecommerce company.
- Experience in Search Marketing Analytics is a plus.
- Strong SQL skills and comfort working with large, complex datasets.
- Basic proficiency in Python.
- Experience with data visualization tools (e.g., Tableau, Looker).
- Solid understanding of statistical testing and experimentation.
- Genuine personal interest in AI, with curiosity about applying AI tools to analytics work.
- Strong communication skills, able to present findings clearly to non-technical stakeholders.
- Familiarity with SEM, SEO, PPC, or content marketing concepts.
- More advanced programming experience in Python or R.
- Hands-on experience with AI-powered analytics or querying tools.
- Experience working in a matrixed, cross-functional marketing team.
Skills
- SQL
- Structured thinking
- Data analysis
- Search marketing analytics
- AI tools
- Data visualization
- Statistical testing
- Experimentation
- Python
- Communication
Location
- Remote-friendly
Work Type
- Remote
- Hybrid
Experience Level
- 3-5 years
Education Level
- Bachelor's degree in an analytical field
Salary/Compensations
- Competitive compensation packages including base salary and annual bonuses
Benefits
- Competitive compensation packages
- Base salary
- Annual bonuses
- Flexibility to suit your lifestyle
- Remote-friendly approach
- Option to join on-site
- Flexible schedule
- Work-life balance
- Donation matching
- Tuition assistance
- Lifestyle benefit
- Travel perks
- Employee assistance program
- Health benefits
- Generous referral scheme
About the Company
- Tripadvisor is the world's leading travel platform.
- Viator, a Tripadvisor company, is the leading marketplace for travel experiences, connecting travellers with 300,000+ things to do around the world.
- The Marketing Analytics team owns the analytics stack for marketing — covering Search, CRM, Display, and Affiliate — in a high-velocity ecommerce environment.
- Search Marketing sits at the center of our growth strategy, and we're investing seriously in both the analytics craft and the AI tools that make that craft faster and sharper.
Equal Opportunity
- We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com.