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About the Role
As an Agentic Marketing Specialist, you will deploy AI-powered agentic workflows, applying emerging tools and approaches to traditional marketing. You will define and monitor agent behaviors, curate our shared marketing skill library, and maintain context layers for agent accuracy. Collaborate in sprints with Product Marketing Managers to safely deploy agents, bridging marketing goals and generative AI capabilities.
Responsibilities
- Assist in configuring and maintaining technical pipelines for automated, context-aware marketing workflows across core scaled business programs using first-party tools like Antigravity, Gemini Enterprise, and Vertex AI.
- Help build and curate the shared Skill library by drafting prompt chains and testing tool-calling capabilities for tasks such as content localization, asset generation, and conversational analytics.
- Collaborate with Product Marketing Managers (PMMs) to map organizational marketing knowledge into structured schemas, maintaining the EMEA Ads Marketing Context Graph and brand guidelines.
- Participate in sprints with marketing partners to prototype agentic solutions for high-priority workflows, ensuring configurations align with team templates and best practices.
Requirements
- Bachelor's degree or equivalent practical experience.
- 1 year of experience in growth, performance, direct response, social, digital, cloud, or events marketing.
- Experience working cross-functionally with various stakeholders and teams.
Skills
- Building and maintaining semantic context graphs or taxonomies to ground LLM outputs.
- Working within agile or sprint-based frameworks to deliver technical marketing solutions.
- Understanding of agentic system architectures and the utilisation of skills and context to produce accurate output.
- Translating complex technical architectures into actionable business workflows for non-technical stakeholders.
Experience Level
- 1 year of experience
Education Level
- Bachelor's degree or equivalent practical experience
About the Company
- Know the user. Know the magic. Connect the two.
- At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways.
- Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental.
- We approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.