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About the Role
The Creative & Brand Manager is responsible for building a bold, distinctive, and commercially effective brand presence globally. This role requires pace, ambition, and creative courage to lead the development of standout creative campaigns, compelling visual content, high-impact video, and memorable event experiences. We seek a creative leader comfortable with calculated risks, challenging conventional B2B marketing, and leveraging AI and emerging technologies for engaging, relevant, and scalable marketing.
Responsibilities
- Define and evolve the company’s creative marketing approach, ensuring brand distinctiveness, consistency, relevance, and compelling presence across global markets.
- Produce creative output including design, copy, and visual assets, demonstrating strong execution skills and a willingness to be hands-on.
- Set a high creative standard for campaigns, web, content, social media, events, and brand experiences.
- Develop bold creative concepts that differentiate the organization in the competitive B2B SaaS market.
- Translate complex products, customer challenges, and market trends into clear, captivating content for enterprise audiences.
- Identify, select, and manage external creative agency partners to support production capacity.
- Protect brand consistency while actively evolving, modernizing, and strengthening the brand’s presence.
- Lead the creative development of integrated global marketing campaigns across digital, social, content, email, web, paid media, events, and field activities.
- Create and oversee compelling content formats, including thought leadership, video, customer stories, campaign assets, executive content, and social-first creative.
- Partner with Product Marketing and Revenue Marketing teams to ensure creative work supports pipeline generation, account engagement, and commercial priorities.
- Champion the use of AI-enabled tools and workflows to accelerate content creation, improve campaign personalization, increase creative output, and enhance team efficiency.
- Establish clear standards for responsible, high-quality use of AI in content, creative development, and marketing production.
- Partner with Field and Event Marketing to create standout experiences for customer events, industry conferences, executive engagements, and flagship company moments.
- Develop creative event concepts, messaging, environments, activations, and content that drive meaningful audience engagement and commercial outcomes.
Requirements
- 10+ years of creative marketing, brand, content, creative direction, or integrated campaign experience, ideally within B2B SaaS, technology, or another complex enterprise environment.
- Experience operating in a high-growth, private-equity-backed, or similarly fast-paced and commercially demanding business.
- A strong portfolio demonstrating the ability to create distinctive brand platforms, integrated campaigns, social content, and high-impact event or experiential work.
- Proven experience translating complex or technical products into engaging, accessible, and commercially effective creative marketing.
- Demonstrated ability to take smart creative risks and challenge conventional B2B marketing approaches.
- Strong experience using, or leading the adoption of, AI tools to improve content development, campaign production, personalization, or creative operations.
- Deep understanding of social media strategy, content formats, audience engagement, and digital campaign development.
- Experience leading creative teams, agencies, freelancers, and cross-functional stakeholders.
- Strong commercial orientation, with the ability to connect creative investment to awareness, engagement, pipeline, and business outcomes.
- Exceptional storytelling, communication, presentation, and stakeholder-management skills.
Skills
- Creative marketing
- Brand management
- Content creation
- Creative direction
- Integrated campaign development
- B2B SaaS marketing
- Technology marketing
- Enterprise marketing
- AI tools for marketing
- Social media strategy
- Digital campaign development
- Team leadership
- Agency management
- Stakeholder management
- Storytelling
- Communication
- Presentation
Location
- Global
Work Type
- Remote
- Hybrid
- Onsite
Experience Level
- 10+ years
About the Company
- Energy Exemplar's mission is ‘Empowering Transformative Energy Decisions’ in an era of global decarbonization.
- Founded in 1999 in Adelaide, Australia, the company offers award-winning software including PLEXOS®, Aurora, and Adapt2.
- Their technology enables stakeholders across the energy value chain to revolutionize the energy ecosystem and plan for a sustainable future.
- The company is experiencing rapid growth of approximately 30% year on year.
- Energy Exemplar values ownership, integrity, and innovation, supporting work-life balance and empowering employees to take initiative.
- Core values include Customer Success, One Global Team, Integrity & Ownership, and Innovation Excellence.
Equal Opportunity
- Energy Exemplar is an equal opportunity employer celebrating diversity and committed to creating an inclusive environment for all team members.
- They welcome applications from people of all backgrounds, experiences, identities, and abilities.
- Accommodations are available at any stage of the recruitment process.
- Energy Exemplar respects privacy and is committed to protecting personal data shared during recruitment.