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About the Role
We’re looking for a hands-on Demand Generation Manager to own the strategy, execution, and performance of campaigns that generate qualified pipeline for Rotageek. You’ll sit at the intersection of Marketing and Sales, turning targeted audiences into engaged prospects and engaged prospects into sales-ready opportunities. You’ll help build a multi-channel demand generation engine across paid, organic, and owned channels, then iterate on it relentlessly based on data. This is a role for someone who enjoys both setting the strategy and getting into the detail of campaign execution. You’ll help shape how Rotageek reaches key verticals and named accounts, improve lead quality, strengthen Marketing and Sales alignment, and make a measurable contribution to pipeline and revenue.
Responsibilities
- Defining and executing the demand generation strategy across paid, organic and owned channels, including paid social, paid search, email, webinars, ABM, content syndication and other relevant activity.
- Creating and managing always-on and campaign-specific programmes that generate MQLs and SQLs in line with pipeline targets.
- Partnering closely with Sales to agree lead definitions, handoff processes and feedback loops that continuously improve lead quality and conversion.
- Working with Growth Marketing to manage and optimise marketing automation, lead scoring and lifecycle processes.
- Developing and testing account-based marketing programmes focused on key verticals and named accounts.
- Owning campaign reporting and pipeline attribution, providing regular performance updates and clear recommendations to senior stakeholders.
- Reviewing pipeline and ROI performance to improve budget allocation across channels and maximise commercial return.
- Collaborating with Content Marketing to develop landing pages, gated content, email sequences, ads and other assets that convert.
- Staying close to demand generation best practice, emerging channels and new tools, while bringing fresh ideas and experiments to the team.
- Using performance insight to identify friction across the journey from audience engagement to qualified opportunity, then testing ways to improve conversion.
Requirements
- You understand pipeline, revenue-focused marketing and the connection between campaign activity and business growth.
- You’re comfortable owning funnel metrics, campaign reporting and pipeline attribution, and using data to make decisions.
- You can move from strategy into execution, managing the detail required to launch, monitor and optimise campaigns.
- You have experience across paid media, email, webinars, ABM, content syndication and other channels that create qualified opportunities.
- You have hands-on experience with marketing automation platforms such as HubSpot or Pardot and CRM systems such as Salesforce.
- You can write compelling copy, brief creative and content effectively, and present strategy and results to senior stakeholders.
- You enjoy working closely with Sales and understand how strong alignment improves lead quality, handoff and conversion.
- You iterate quickly, course-correct based on results and keep looking for ways to make the pipeline engine stronger.
Skills
- Demand Generation
- Campaign Management
- Paid Social
- Paid Search
- Email Marketing
- Webinars
- ABM (Account-Based Marketing)
- Content Syndication
- Marketing Automation
- CRM
- Salesforce
- HubSpot
- Pardot
- Data Analysis
- Reporting
- Pipeline Attribution
- Content Creation
- Collaboration
Location
- Remote
Work Type
- Full-time
Experience Level
- Mid-level
About the Company
- Rotageek is a workforce management platform that helps businesses schedule, manage and optimise their teams.
- We work with major retail, hospitality and leisure brands to solve complex scheduling challenges at scale.
- Rotageek is a place where everyone can grow.
Equal Opportunity
- However you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.