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About the Role

The Associate Marketing Manager will design, execute, and optimize the marketing strategy for the Japan Language Service & Technology (Transform) business unit, supporting local sales teams by identifying marketing opportunities and delivering strategic solutions aligned with business objectives in Japan.

Responsibilities

Work closely with Marketing & Sales to understand sales objectives, conduct market research to identify target markets, and selling strategies to develop a comprehensive marketing plan, including a mix of tactics to enhance brand awareness, engagement and lead generation.
Lead integrated marketing campaigns, incorporating innovative lead-generation initiatives such as events, account-based marketing, partner marketing, direct marketing, social media engagement, digital advertising, webinars, collateral development and customers case studies.
Communicate effectively with stakeholders across various levels within the organization.
Analyze and report on campaign performance, leveraging key metrics to refine and optimize future initiatives.
Manage multiple projects simultaneously, ensuring attention to detail, problem-solving capabilities, and a data-driven approach to achieving results.
Oversee marketing budgets together with Marketing Manager in Japan, track metrics, and evaluate return on investment (ROI) for marketing spend.
Liaise with Field Marketing Managers in other regions and group marketing teams to share best practices.
Monitor competitor activities, communications and marketing efforts, utilizing insights to refine and enhance marketing strategies.

Requirements

Native-level Japanese language skills, including content creation, copywriting and stakeholder communications.
Business-level English proficiency, with the ability to collaborate with regional APAC team, participate in meetings, and deliver reporting and presentations in English.
6 years + marketing experience in event management and digital marketing within a high-tech B2B environment.
Strong analytical skills with a results-driven mindset, able to work independently and make data-informed decisions.
Experience managing social media platforms and leveraging digital tools to drive customer engagement and lead generation.
Proven track record in campaign strategy, execution, and demonstrating measurable marketing ROI.
Proficiency in Microsoft Office, Salesforce, Hubspot, Canva and other marketing automation and video editing tools.
Excellent verbal and written communication skills in English, with the ability to contribute to content creation.
Strong leadership skills with the ability to drive initiatives and lead projects independently.
Highly organized and detail-oriented, with the ability to manage multiple priorities.
Strong team player with a collaborative mindset.

Skills

Japanese language skills
Content creation
Copywriting
Stakeholder communications
English proficiency
Event management
Digital marketing
Analytical skills
Social media platforms management
Digital tools
Campaign strategy
Campaign execution
Marketing ROI
Microsoft Office
Salesforce
Hubspot
Canva
Marketing automation tools
Video editing tools
Verbal communication skills
Written communication skills
Leadership skills
Organizational skills
Detail-oriented
Team player
Collaborative mindset

Location

Japan

Work Type

Full-time

Experience Level

6+ years marketing experience

Education Level

Bachelor’s or master’s degree in marketing, Communications, Business Studies or similar
Experience in IT, software and services marketing
Background in B2B marketing, particularly within the IT / software industry

About the Company

At RWS, we enable the world’s largest enterprises to communicate with global audiences through cutting-edge language technology, AI-driven solutions, and expert services.
Our RWS Transform division empowers organizations to accelerate digital transformation, scale global content, and unlock growth in every market.
Transform Japan runs full-spectrum Japanese localization business serving top multinational and domestic Japanese enterprises across regulated and tech industries.
If you like the idea of working with smart people who are passionate about growing the value of ideas, data and content by making sure organizations are understood, then you’ll love life at RWS.
Our purpose is to unlock global understanding. This means our work fundamentally recognizes the value of every language and culture.
We celebrate difference, we are inclusive and believe that diversity makes us strong.
We want every employee to grow as an individual and excel in their career.
In return, we expect all our people to live by the values that unite us: to partner, putting clients fist and winning together, to pioneer, innovating fearlessly and leading with vision and courage, to progress, aiming high and growing through actions and to deliver, owning the outcome and building trust with our colleagues and clients.

Equal Opportunity

RWS embraces DEI and promotes equal opportunity, we are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind.
RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.
All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability, or sexual orientation.
RWS will not tolerate discrimination based on any of these characteristics.