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About the Role
This role focuses on 100% outbound prospecting to research accounts, identify individuals with specific problems, engage them, and book qualified initial meetings for Account Executives. The primary focus is on small to medium-sized businesses, with some mid-market and occasional larger organizations. The role requires daily work in both German and English, targeting core markets in Germany and the UK, with potential expansion to other European countries. You will be the first person dedicated solely to generating new customer initial meetings, contributing to building the outbound playbook.
Responsibilities
- Research, prioritize, and enrich accounts and contacts in defined verticals, building your target list using Clay and Cognism.
- Engage prospects via phone, email, and LinkedIn, with cold calling being a core component.
- Build, test, and refine sequences and conversation starters in Lemlist.
- Book and prepare initial meetings with substantial context for Account Executives.
- Provide market feedback on industry reactions, effective messaging, and recurring objections to Marketing and Sales leadership.
- Maintain HubSpot data accuracy for pipeline evaluation and forecasting.
- Collaborate closely with Marketing and Account Executives on campaigns, target segments, and handover criteria.
Requirements
- Minimum 1.5 years of B2B outbound experience, ideally in SaaS or complex IT solutions, with a significant portion involving phone calls.
- Negotiation-level German (C2) and minimum C1 English, both used daily in phone conversations.
- Ability to articulate the success of outreach strategies with data and reasoning.
- Comfort engaging with business owners and decision-makers in SMEs, and department heads/IT in larger companies.
- Strong research skills to identify the right contacts within a company before outreach.
- Self-organization skills to structure your week independently.
- A realistic perspective on rejection, understanding that most attempts will not result in a meeting.
- Proficiency with CRM and sales engagement tools; familiarity with HubSpot, Lemlist, Clay, and Cognism is a plus.
- Experience using AI tools for research, text variation, and call preparation.
- Experience actively prospecting in the UK market is advantageous.
- Experience with Low-Code/No-Code, ERP, CRM, or database topics is helpful.
- Demonstrable outbound practical experience is valued over formal education.
Skills
- Outbound Prospecting
- Cold Calling
- Lead Generation
- CRM (HubSpot)
- Sales Engagement Tools (Lemlist)
- Data Enrichment Tools (Clay, Cognism)
- Communication (German, English)
- Market Research
- Sales Strategy
- AI Tools
- Negotiation
- Self-Organization
Location
- Berlin, Germany (Hybrid)
Work Type
- Hybrid
- Full-time
Experience Level
- Not an entry-level position
- Minimum 1.5 years of outbound experience
Education Level
- Formal education less important than practical experience
Salary/Compensations
- €60,000–€65,000 target annual salary (OTE)
- 70% base salary, 30% variable component
Benefits
- Structured onboarding with product, ICP, objection handling, and call guides.
- Regular 1:1s and call reviews.
- Direct access to sales leadership and product/go-to-market decision-makers.
- 30 vacation days.
- Company pension plan.
- BVG ticket.
- Hybrid work model.
- Comprehensive tech stack (HubSpot, Lemlist, Clay, Cognism, Claude AI).
- Opportunity to influence the company's direction.
About the Company
- Ninox offers a work environment where results are visible and impactful.
- The company provides a product that is understandable, focusing on solving customer pain points related to complex spreadsheets, legacy systems, or ill-fitting standard software.
- Ninox is committed to a non-discriminatory work environment.
Equal Opportunity
- Ninox stands for a work environment without discrimination. We welcome applications regardless of origin, gender, age, religion, disability, or sexual identity.