Activation Manager Programmatic Advertising (all genders)
Publicis Groupe Holdings B.V · BE, DE
7 days agoImpress employers and recruiters.
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About the Role
Publicis Media is the second-largest media agency network globally, part of the French communication group Publicis Groupe. We operate through global agency brands like Zenith, Starcom, and Spark, managing strategic communication consulting in over 100 countries. Central specialist teams support clients in Data & Technology, Analytics & Insights, Research, Content, Performance, Buying, and Business Development.
Responsibilities
- Independently plan, implement, and optimize programmatic campaigns (Display, Video, CTV, DOOH, Audio) with a focus on performance and branding.
- Control and manage large advertising budgets, ensuring adherence to set KPIs.
- Continuously optimize campaigns using data-driven insights, create performance reports, and develop strategic recommendations.
- Oversee the implementation of tracking and AdTech solutions to measure campaign success and enhance efficiency.
- Proactively analyze new trends and technologies in Programmatic Advertising and Media to foster innovative campaign approaches.
Requirements
- Professional experience in Media Activation with a focus on Programmatic Advertising.
- Experience with DSPs: Good knowledge and practical experience using DSPs (Demand-Side Platforms) such as DV360, The Trade Desk, Amazon DSP, and other AdTech solutions.
- Analytical skills: Strong ability to interpret KPIs and derive data-driven optimization strategies.
- Technical understanding: Expertise in implementing and using tracking systems, and experience with AdTech tools.
- Language skills: Good command of English, both written and spoken, for working in an international environment.
- Actively use AI-powered tools in your daily work and identify opportunities to make processes more efficient, smarter, and innovative.
Skills
- Programmatic Advertising
- DSP usage (DV360, The Trade Desk, Amazon DSP)
- AdTech solutions
- Data analysis
- KPI interpretation
- Tracking systems
- AI-powered tools
Location
- selected locations worldwide
Work Type
- Hybrid work model
- Flexible working hours
- Work from abroad up to six weeks per year
Benefits
- Continuous professional development via digital learning platform
- Individual career paths with clear development and advancement prospects
- Access to national and international talent and development programs
- Regular feedback and transparent performance development
- Personal support through our mentoring program
- Access to modern AI tools for efficient, data-driven, and innovative work
- Practical training and learning opportunities in AI and digital innovations
- Opportunity to actively shape new technologies and integrate them into daily work
- Flexible work from selected locations worldwide
- Up to six weeks per year working abroad
- Hybrid work model
- Flexible working hours for more freedom in daily life
- Support for childcare through 'Notfallmamas'
- Subsidy for the Deutschlandticket
- Fair compensation for overtime
- 30 vacation days plus additional special leave days
- Diverse sports and health offerings, including cooperation with Urban Sports Club
- Support for mental health through our Mental Health Program
- Security and support in challenging life situations through our Working with Cancer Policy
- Active commitment to Diversity, Equity & Inclusion
- Shared responsibility in our Sustainability Squad
- Opportunities to get involved in social projects and create social added value
- Welcome Week for a successful start
- Personal support through our Buddy program
- Structured onboarding for a successful start at Publicis Media
About the Company
- Publicis Media is the world's second-largest media agency network and part of the French communication group Publicis Groupe.
- As a global holding company, Publicis Media thrives through its global agency brands Zenith, Starcom, and Spark, which manage and continuously develop client business in strategic communication consulting in over 100 countries.
- Additionally, central specialist teams at Publicis Media support the agencies' clients in the areas of: Data and Technology, Analytics and Insights, Research, Content, Performance, Buying, and Business Development.
Equal Opportunity
- We value diversity and are excited to learn how your previous experience could enrich our team.