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About the Role
You will take full responsibility for AMORELIE's mass media channels, from strategy to operational execution. You will manage direct relationships with broadcasters, publishers, and partners, and independently implement media bookings. You will bring a true growth mindset to the traditional advertising world: using your analytical skills to efficiently scale AMORELIE brand KPIs like Brand Awareness and Consideration, and demonstrating clear business value.
Responsibilities
- End-to-end campaign management: independently plan, negotiate, and book inventory across all ATL channels without agency intermediaries (focus: Linear TV, Addressable TV, (D)OOH, Sponsoring).
- Partner management: build and maintain strong relationships with media houses, publishers, and networks to secure competitive conditions, premium placements, and added value.
- Traffic coordination: closely coordinate with internal creative teams for timely delivery of all assets, adhering to technical specifications and compliance standards.
- Data-driven strategy: develop the annual media strategy in close collaboration with the Head of Brand to increase brand KPIs (Awareness, Consideration & Preference).
- Attribution modeling: conceptualize, implement, and refine Media Mix Modeling (MMM), regional lift tests, and multi-touch attribution frameworks to measure offline performance.
- Data-driven optimization: continuously analyze campaign metrics (reach, frequency, traffic spikes on website/app, search volume lift) to optimize budget.
- Reporting & insights: create precise dashboards and reports for the leadership team, translating complex media data into clear action items.
Requirements
- Minimum of 3 years of experience in managing and executing ATL media campaigns (experience from a media agency is a plus).
- Strong analytical thinking and the ability to translate data into concrete actions.
- Excellent Excel skills and strong negotiation skills when dealing with marketers and partners.
- High degree of self-organization to independently manage complex traffic plans, interdepartmental transitions, and extensive budgets.
- Strategic and operational understanding of relevant business processes.
- A digital mindset and way of working.
- Fluent German and English language skills, both written and spoken (C2 level).
Skills
- Mass Media Channel Management
- Media Strategy Development
- Operational Execution
- Partner Relationship Management
- Media Booking
- Growth Mindset
- Analytical Skills
- Brand Awareness KPI Scaling
- Consideration KPI Scaling
- Business Value Demonstration
- ATL Campaign Management
- Excel Proficiency
- Negotiation Skills
- Self-Organization
- Strategic Planning
- Operational Understanding
- Digital Mindset
- German Language Proficiency
- English Language Proficiency
Location
- Berlin (Hybrid)
Work Type
- Full-time
- Hybrid
- 12-month fixed term (with option for extension)
Experience Level
- Minimum 3 years of experience
Benefits
- International environment with growth opportunities
- Personal development space and steep learning curves
- Real ownership and personal development through Development Cycles
- Open-minded, taboo-free, and humorous work environment
- Celebrating diversity, honest feedback, and a collaborative atmosphere
- Flexible working hours
- Home office options
- Dog-friendly office in Berlin Mitte
- Free drinks, fruit, and snacks
- Discounted Urban Sports Club membership
- Regular team events
- Access to company products
About the Company
- AMORELIE believes that a fulfilling love and sexual life is key to well-being, self-confidence, and a happier society. Their mission is to break down taboos and inspire people to discover their own desires openly, joyfully, and without shame. As a pioneer in sexual wellness, they are shaping the future of an enlightened, sensual, and self-determined world.
- EQOM is a fast-growing international player in the intimate wellness sector. With over 400 colleagues in Europe, their mission is to make sexual well-being and pleasure accessible to everyone. They manage strong brands like EasyToys, Amorelie, and Adam & Eve, offering over 14,000 products. EQOM is characterized by a vibrant culture of entrepreneurship, creativity, and collaboration, driven to break taboos and bring about change in a category that is often uncomfortable.