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About the Role
This role focuses on understanding market dynamics, customer needs, and competitive landscapes to develop and execute effective marketing strategies. You will play a key part in shaping product strategy, driving customer engagement, and achieving business goals.
Responsibilities
- Understand key competitors and their relative strengths/weaknesses
- Understand customer groups, including why customers buy the product or service approach for the product or portfolio
- Understand the different marketing channel strategies and associated business implications
- Track and report results/KPIs to leadership and sales
- Maintain customer engagement and deeply understands customer needs
- Play a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.
- Support the creation of Project Charters, CERs, and Business Case Financial Models as applicable
- Understand competitive dynamics in the market
- Understand what customers value and how they perceive different attributes of the product or portfolio
- Articulate why the product or portfolio adds value or solves problems for the customer
- Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
- Propose objectives for generating clinical evidence and evaluates studies
- Tie the business goal of the product or portfolio to the overall goal of Stryker
- Synthesize market trends and make recommendations on areas of strategic focus
- Develop new strategies, sales tools, and communication plans for the product or portfolio
- Apply clinical knowledge in combination with technical knowledge to educate and articulate value
- Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio
- Responsible for the obsolescence plan
- Provide analytical support to set price
- Articulate desired communications outcomes consistent with marketing strategy to MarComm team
- Establish short-range and long-range improvement goals for the product management team, and under guidance, develop action plans to achieve those goals
- Analyze customer satisfaction to assess trends in customer engagement, and incorporates trends into strategic planning
- Provide marketing intelligence group with key objectives and inputs to drive customer insights
Requirements
- Bachelor’s degree required
- 4+ years of work experience required
- MBA preferred
- 2+ years medical device or marketing experience preferred
- Excellent presentation and interpersonal communications skills
- Strong analytical and problem-solving skills
- Ability to manage multiple projects while delivering on established timelines
- Ability to be persuasive in the absence of organizational authority
- Must be able to understand and work within complex interdivisional procedures and policies
- Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
Skills
- Microsoft Office (Excel, Word & PowerPoint)
Location
- Hybrid
- Onsite
Work Type
- Hybrid
- Onsite
Experience Level
- 4+ years of work experience
- 2+ years medical device or marketing experience
Education Level
- Bachelor’s degree
- MBA
About the Company
- Stryker