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About the Role
We are seeking a creative individual with a knack for storytelling and a strong sense for contemporary social media content to advance and professionalize our social media activities. If you don't just observe trends but also develop your own ideas and formats from them, you're in the right place. Formal qualifications are less important than skill, creativity, initiative, and practical experience. Our social media presence is under development and aims to be refined, sharpened in content, and established as an additional communication channel. The foundation is laid – now it's time to build something strong. This position offers ample room for your own ideas, new formats, and the establishment of long-term functional structures.
Responsibilities
- Development and implementation of a holistic social media and content strategy for our existing channels.
- Development of relevant topic areas, formats, and editorial plans, as well as new content ideas.
- Conception, production, publication, and optimization of text, image, video, and short-form content.
- Establishment of professional editorial and content processes, as well as further development of guidelines and standards for a consistent brand presence.
- Identifying trends, contextualizing topics, and creating content that fits us – especially around construction and trades, design, and communication.
- Monitoring performance, developing relevant KPIs, and deriving concrete optimizations from the results.
- Close collaboration with marketing and communications, HR, sales, and other internal stakeholders.
Requirements
- Sound practical experience in social media management, content marketing, and digital communication.
- Very good knowledge of relevant social media platforms, their target audiences, and formats.
- Experience in developing and implementing social media strategies.
- A good sense for relevant topics, trends, and contemporary digital communication.
- Very good text and communication skills, as well as a good understanding of visual communication.
- Experience in creating photo, video, and short-form content, as well as basic knowledge in graphic production.
- Confident use of common social media, content, and analysis tools.
- Experience with performance analysis and social media reporting.
Skills
- Social Media Management
- Content Marketing
- Digital Communication
- Content Creation (Text, Image, Video, Short-Form)
- Graphic Production
- Performance Analysis
- Social Media Reporting
- Strategic Planning
- Trend Identification
- Visual Communication
- Text and Communication Skills
Location
- Remote
Work Type
- Full-time
Experience Level
- Professional
Education Level
- No specific degree required; skills and experience are prioritized.
About the Company
- Our social media account is currently under development and is intended to be further developed, content-wise sharpened, and established as an additional communication channel.
- The foundation has been laid – now it's about building something strong from it.
- The position offers a lot of room for your own ideas, new formats, and the development of structures that work long-term.