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About the Role
Combine classic outbound sales development with modern go-to-market automation. Build and improve systems, workflows, and tooling for lead generation, enrichment, scoring, and routing for the DACH sales team. This role is for someone who thinks like a salesperson but builds like an operator, comfortable with CRM data, APIs, automation tools, and AI-assisted outreach.
Responsibilities
- Generate new leads through outbound prospecting, inbound follow-up, and market research.
- Qualify inbound and outbound leads against defined ICP criteria.
- Conduct outreach via calls, email, and LinkedIn to build early-stage pipeline.
- Schedule qualified meetings and demos for Account Executives.
- Build and maintain automated workflows for lead enrichment, scoring, and routing.
- Design and iterate on outbound sequences, using AI tools to personalize outreach at scale.
- Own data hygiene across the GTM stack, ensuring clean handoff between systems.
- Identify and automate manual, repetitive steps in the lead-to-meeting process.
- Build lightweight dashboards or reporting views to track funnel health.
- Collaborate with Marketing to align lead generation efforts with campaigns and messaging.
- Partner with Sales Operations/RevOps on CRM structure, integrations, and data flow.
- Continuously test and refine qualification criteria, scoring models, and outreach scripts.
- Propose and implement process improvements that increase sales team efficiency.
Requirements
- Strong ability to identify and reach relevant decision-makers.
- Skilled at assessing fit and prioritizing high-potential leads.
- Practical experience with or strong aptitude for tools like Zapier, n8n, Clay, or similar.
- Comfortable working with APIs and connecting systems.
- Advanced use of CRM tools (Attio or similar), including building views, automations, and light SQL queries.
- Comfortable using AI tools to scale output without losing quality.
- Able to track, interpret, and act on funnel metrics.
- Comfortable working with spreadsheets and structured data.
- Clear, confident written and verbal communication for cold outreach.
- Proactively identifies inefficiencies and builds solutions.
- Persistent and motivated in the face of rejection.
- Candidates may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
- Candidates must participate in interviews without the assistance of AI tools or external prompts.
Skills
- Prospecting
- Qualification
- Automation & Tooling
- CRM Proficiency
- AI Fluency
- Data Orientation
- Communication
- Process Improvement
- Resilience
Location
- DACH
Work Type
- Hybrid
About the Company
- In just over a year, we’ve established ourselves as Europe’s fastest-growing legal AI company by partnering with leading law firms, corporate legal departments, and publishers.
- As part of Wolters Kluwer’s Legal & Regulatory Division, Libra is building the operating system for modern legal work.
- Wolters Kluwer is a global technology company that makes a difference every day.