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About the Role

This role is based in our London office and supports a portfolio of strategically important sectors and practice areas, including Education, Sports, Media & Creative, Employment and Immigration. Working closely with the BD Manager, Team Partners and Sector Heads, you will play a key role in driving profile-raising, client development, campaigns, events and strategic business development initiatives.

Responsibilities

Support the BDM with development and implementation of practice and sector business plans.
Build a strong understanding of the team’s clients, markets and strategic priorities.
Support the identification and pursuit of cross-selling and client development opportunities across the firm's practices and sectors.
Analyse market, client and competitor intelligence to identify trends and opportunities.
Take ownership of selected BD initiatives and campaigns from planning through to delivery and evaluation.
Maintain high-quality CRM data and support the use of client insight to drive targeted BD activity.
Coordinate and contribute to legal directory and award submissions.
Develop and maintain credentials, pitches and marketing collateral.
Capture and progress actions arising from BD and client strategy meetings.
Provide responsive, high-quality support to partners and fee-earners on BD initiatives.
Develop and manage sector-focused events, roundtables, conference sponsorship, webinars and networking opportunities that support client engagement and profile raising.
Drive effective follow-up, including tracking attendance, gathering feedback and supporting relationship development activity.
Evaluate marketing effectiveness and contribute to continuous improvement.
Work with partners and sector teams alongside the BDM to develop integrated campaigns that raise profile, strengthen client relationships and support revenue growth.
Advise on and support the use of social media to raise profile of the practice and individuals.
Ensure website and intranet content is current, engaging and aligned with strategic priorities.
Assist with e-marketing activity, including newsletters, ebriefs, campaign delivery, GDPR compliance and performance reporting.
Contribute to firmwide BD and marketing projects as required.
Take ownership of personal development and actively build BD and sector knowledge.
Work collaboratively with colleagues across the BD function and wider firm.

Requirements

3-5 years' experience in a business development or marketing role within legal, professional services or a similar relationship-led environment.
Experience supporting sector-focused business development programmes.
Experience in, or exposure to, Education, Sport, Media & Creative, Employment or Immigration markets is desirable but not essential.
A proactive, motivated individual with a strong interest in business development and client relationship management.
Must have the ability to work alone and on own initiative but within a team environment.
Commercial awareness and an interest in developing sector knowledge.
Excellent organisational and project management skills, with the ability to manage multiple priorities and deadlines.
Strong communication skills, both written and verbal, with confidence working with senior stakeholders.
High attention to detail and a commitment to delivering high-quality work.
A collaborative team player with a positive, flexible approach.

Skills

Business Development
Marketing
Client Relationship Management
Project Management
Communication Skills
CRM
Social Media
E-marketing

Location

London

Work Type

Full-time

Experience Level

3-5 years

About the Company

Penningtons Manches Cooper is a leading UK and international law firm, recognised for combining legal expertise with a deep understanding of our clients’ commercial objectives.
With over 400 specialist lawyers, we provide a full-service offering tailored to the needs of businesses and individuals, delivering high-quality, practical legal advice across a range of sectors.
Our Marketing and Business Development team plays a central role in driving the firm’s strategic growth ambitions.
The team has been recognised as a finalist for Best Business Support Team at the British Legal Awards in both 2024 and 2025, reflecting its impact in delivering commercially focused and innovative BD initiatives across the firm and a testament to its collaborative approach.

Equal Opportunity

At our firm, Diversity, Equity and Inclusion is a priority and at the heart of everything we do.
We actively want to attract a diverse workforce and welcome applications from everyone, from all backgrounds.
We are committed to promoting an inclusive culture where everyone can be their full selves and experience being seen and heard.
We ensure that there are equal opportunities and treatment for all job applicants and employees, at all stages of the recruitment process and employment, regardless of age, gender reassignment, marriage or civil partnership, pregnancy and maternity, disability, race (including colour, nationality, ethnic or national origin), religion or belief, sex, sexual orientation, gender identity, gender expression and social background.
We aim to provide adjustments for people who have a disability, long-term health condition (including mental health) or neurodiversity.