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About the Role

Wonderful is seeking a hands-on, commercially driven APAC Marketing Lead to build and scale the marketing engine across the region. This leadership role involves managing a team of seven regional marketers while staying involved in execution, local go-to-market teams, and programs that drive awareness, engagement, and pipeline.

Responsibilities

Lead APAC Marketing, owning the strategy, priorities, budget, and performance.
Lead and develop a team of seven regional marketers across key APAC markets.
Build a high-performing team with clear goals, accountability, and strong execution.
Act as the senior Marketing business partner to APAC leadership and local GMs/MDs.
Work closely with Central Marketing functions to ensure regional programs benefit from global scale while remaining locally relevant.
Develop scalable, repeatable programs that drive Must-Win account engagement, new contacts, pipeline creation, and acceleration.
Balance locally owned programs with larger APAC and global initiatives.
Measure activity against commercial outcomes, not simply event or lead volume.
Turn successful regional initiatives into repeatable playbooks that can scale across markets.
Build a strong Partner Marketing motion, working closely with Global Partnerships to leverage strategic partners and programs across the region.
Build a strategic APAC event portfolio across owned events, industry events, executive programs, and partner activations.
Ensure programs are designed around priority accounts, personas, and measurable business outcomes.
Develop high-value executive engagement programs across APAC.
Partner with Global Field Marketing on major Tier 1 events and sponsorships.
Work closely with Product Marketing, PR & Communications, Partner Marketing, Customer Marketing, and Digital to create integrated regional plans.
Build strong relationships with hyperscalers and strategic partners to amplify regional activity.
Adapt global messaging and campaigns for local markets, cultures, and audiences.
Champion a local-by-design approach while maintaining a consistent Wonderful brand.

Requirements

An experienced APAC Marketing leader with a strong B2B enterprise technology background.
Proven experience leading distributed Marketing teams across multiple APAC markets.
Deep understanding of the APAC enterprise landscape and the differences across markets including Australia, Singapore, Hong Kong, Japan, Korea, and Southeast Asia.
Commercially minded, with strong experience across demand generation, ABM, field marketing, and pipeline acceleration.
A strong business partner who can work in lockstep with Sales/GTM leadership.
Experienced in executive engagement, strategic events, and partner/hyperscaler marketing.
A builder who remains hands-on, comfortable setting the strategy and then rolling up your sleeves to make it happen.
Comfortable operating at speed, making decisions with imperfect information, and building structure as the company scales.
A strong communicator and relationship builder who can operate effectively across cultures, markets, and time zones.

Skills

Demand generation
ABM
Field marketing
Pipeline acceleration
Executive engagement
Strategic events
Partner marketing
Hyperscaler marketing
Marketing strategy
Team leadership
Communication
Relationship building

Location

APAC

Work Type

Full-time

Experience Level

Leadership
Senior

Equal Opportunity

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