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About the Role

We are looking for a B2B Brand Manager to lead how Treatwell presents itself to the professional beauty industry across Europe. You will own our B2B brand and brand marketing strategy, building Treatwell’s reputation as the partner that helps beauty businesses succeed. This is a broad, hands-on role spanning strategy and execution, involving building advocacy programs, leading European events, developing B2B campaigns, and fostering the salon partner community.

Responsibilities

Own our B2B brand strategy, including the development and activation of Treatwell’s B2B brand proposition, messaging, and narrative across Europe.
Establish Treatwell as a credible, distinctive, and valuable voice within the professional hair, beauty, and wellness industry.
Develop integrated B2B campaigns to build awareness, consideration, and demand among new and prospective salon partners.
Build and scale ambassador, influencer, and advocacy programs featuring industry voices.
Own Treatwell’s presence at European events, trade shows, and industry moments, managing strategy, creative concept, activation, and measurement.
Create market-relevant initiatives with local marketing teams to engage salon partners and strengthen community relationships.
Drive B2B storytelling across campaigns, content, PR, and owned channels, highlighting partners, technology, and industry trends.
Lead the development and optimization of B2B content and advertising across organic and paid social, using insights and testing.
Test new messages, formats, channels, and creative approaches, utilizing AI and emerging tools for accelerated learning and scaling.
Partner with the PR Manager to develop thought leadership, partner stories, and industry commentary to enhance Treatwell’s authority.
Shape offline and printed brand touchpoints, including welcome packs, event materials, sales collateral, and partner communications.
Create clear strategies, toolkits, and assets that enable local teams to activate effectively while maintaining a consistent Treatwell brand.
Define success metrics and report on the contribution of B2B brand activity to awareness, reputation, engagement, partner acquisition, and retention.
Collaborate with Brand, Creative, Content, Social, PR, Product Marketing, Commercial, Partner Success, and local market teams for integrated work.

Requirements

Significant experience in B2B brand marketing, ideally within a marketplace, technology, SaaS, beauty, hospitality, or partner-led business.
Strong understanding of brand strategy, positioning, propositions, and messaging, with the ability to translate strategy into effective marketing activity.
Experience developing integrated B2B campaigns across paid, owned, earned, and offline channels.
Proven experience building ambassador, advocacy, influencer, or community programs.
Experience delivering events, activations, or trade shows, ideally across multiple European markets.
Strong storytelling ability to translate products, partner experiences, and industry insights into clear narratives.
Performance mindset with experience using data, testing, and audience insight to optimize content and campaigns.
Experimental approach and curiosity about AI and emerging tools for marketing effectiveness.
Strong project management skills with the ability to balance long-term strategy and hands-on delivery.
Experience working with creative teams and agencies to develop distinctive, high-quality work.
Confidence working across markets, functions, and seniority levels to align teams.
Commercial judgment and understanding of how brand marketing supports business growth.
Comfortable writing propositions and delivering trade show presentations.
Understanding that strong B2B brands are built through people, proof, and community.
Desire to make B2B marketing creatively ambitious.
Ability to spot stories within product features, partner successes, or industry shifts.
Proactive, collaborative, and comfortable building new programs from scratch.
Ability to balance bold ideas with sharp execution and measurable outcomes.

Skills

B2B Brand Marketing
Brand Strategy
Brand Positioning
Brand Proposition
Messaging
Campaign Development
Integrated Marketing
Advocacy Programs
Influencer Marketing
Community Building
Event Management
Trade Show Management
Storytelling
Performance Marketing
Data Analysis
Testing and Optimization
AI and Emerging Tools
Project Management
Cross-functional Collaboration
Commercial Judgement
Content Creation
Social Media Marketing
PR
Product Marketing

Location

Europe

Work Type

Full-time

Experience Level

Significant experience

Benefits

28-days holiday, plus bank holidays
Monthly €/£40 Treatwell vouchers
Mental health support through partnership with Plumm
Benefits platform offering cycle to work scheme, high street discounts, and other perks
Growth funds for development
Beneficial pension scheme
Enhanced parental pay & leave policy
Thursday drinks in the office

About the Company

Treatwell is a team of 700 passionate and talented people across Europe.
We are the industry's smartest salon management software, connected to Europe's leading bookings platform.
We work with over 50,000 salon partners across 17 countries, processing over 8 million bookings monthly.
We are on an exciting journey to digitally revolutionize the hair and beauty community.