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About the Role
This role is critical to strengthening Flora’s position in the food service market by embedding a joint business plan that aligns Flora’s brand priorities with Bidfood’s commercial strategy. You will shape how our brands are listed, promoted, and grow within a key account that influences menus and food trends across the UK. Your work will directly impact the availability and innovation of better food in kitchens nationwide.
Responsibilities
- Own the Bidfood P&L, managing pricing, promotions, trade spend, and trade promotion management accruals to achieve sales and margin growth.
- Lead the joint business plan and negotiate annual trading terms to ensure Flora’s brands are well positioned and invested in.
- Build and maintain relationships across all levels of Bidfood, from senior buyers to depot and logistics teams, to improve service and unlock commercial opportunities.
- Deliver new product development and innovation launches on time and at the right price, collaborating closely with culinary and new business teams.
- Champion the push-pull strategy by engaging Bidfood’s end users—contract caterers, pubs, hotels, restaurants and Quick Serve Restaurants (QSR) — to grow brand presence and volume.
Requirements
- Own the full P&L for the Bidfood account, driving measurable growth in sales and margin while managing trade spend within budget.
- Leadership of the joint business plan will ensure alignment between Flora’s brand ambitions and Bidfood’s commercial goals.
- Improved brand listings, timely innovation launches, and strong trading terms that support sustainable growth.
- Report directly to Helen Scott and collaborate with internal teams including new business, culinary, supply chain, and demand planning to ensure seamless service delivery.
- Engage with multiple Bidfood functions such as buying, logistics, marketing, and category teams.
- Balance commercial ambition with operational integrity, supporting a lean team environment during a period of organisational change.
- Connect Flora’s innovation pipeline directly to the chefs and kitchens that bring our products to life.
- Influence how plant-based, indulgent, and culinary food categories evolve in the out-of-home market.
- Curiosity about taste, nutrition, and functionality will drive meaningful innovation and brand growth.
- Solid food service experience, ideally managing Bidfood, Brakes, or Booker accounts, with a deep understanding of this route to market.
- Commercially rigorous, confident in owning a P&L, and skilled at negotiating assertively while maintaining productive relationships.
- Sell on brand value, not price, and thrive in a fast-changing, lean environment.
- Resilience and solution-oriented mindset help you navigate complex commercial and cultural challenges.
- Genuinely interested in food culture and curious about how consumer behaviour and future food trends shape innovation.
- Understand that strong brands are built by anticipating what’s next in taste, nutrition, and functionality, and by translating insight into meaningful consumer experiences.
- This role typically leads to broader commercial leadership opportunities within Flora Food Group, including potential European roles as the business integrates into a larger unit.
- Scope to move into retail or new business functions.
- With success, you may take on direct reports and progress into senior management positions within 2 to 3 years.
Skills
- P&L management
- Pricing
- Promotions
- Trade spend management
- Trade promotion management accruals
- Joint business plan leadership
- Negotiation
- Relationship building
- New product development
- Innovation launch
- Push-pull strategy engagement
- Commercial rigor
- Assertive negotiation
- Resilience
- Solution-oriented mindset
- Curiosity
- Insight translation
Location
- Hybrid
- Remote
Work Type
- Hybrid
- Remote
Experience Level
- Senior management positions within 2 to 3 years
About the Company
- Flora Food Group is dedicated to building an inclusive and diverse workplace.
- Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all.
- We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge.
- We ensure job advertisements are free from unintentional bias.
- No personal characteristics should be a barrier to joining Flora Food Group.
Equal Opportunity
- We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.