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About the Role
The Head Of Customer Marketing / CRM is a key role to help The Curious Drinker achieve its expansion goals by focusing on marketing to existing customer databases to improve retention and drive monetization through cross-sell, re-sell, and up-sell.
Responsibilities
- Reviewing current data systems and benchmarking performance.
- Identifying strategic direction and creating actionable roadmaps.
- Aligning teams and developing production plans with strong project management.
- Actively producing and launching customer marketing activities.
- Owning proactive and reactive campaigns, and managing customer journeys.
- Monitoring performance and tracking KPIs across email and SMS.
- Leading, directing, coaching, and mentoring the Customer Marketing team.
- Collaborating with cross-functional teams to drive results.
Requirements
- Willingness to be hands-on and implement strategies.
- Ability to analyze data, solve problems, and identify opportunities.
- Experience in developing and leading a team.
- Comfort with shaping initiatives from the ground up.
- Capability to manage uncertainty and complexity.
- Desire for career progression in a growing business.
- Ability to work in a fun, open, and diverse environment.
- Commitment to delivering excellent work and achieving results.
Skills
- Customer Marketing
- CRM
- Data Analysis
- Strategy Development
- Project Management
- Campaign Management
- Team Leadership
- Stakeholder Management
- Email Marketing
- SMS Marketing
Location
- London Bridge office
- Remote
Work Type
- Hybrid working
- Flexible working hours
Experience Level
- Head of
- Player-manager
Benefits
- 1 or 2 days in office per week
- 25 days holiday rising with length of service
- Regular product tastings
- Free monthly box
- Generous staff discount on online store
- Opportunity to attend industry events
- Real career progression opportunities
- Dynamic working environment
- Regular social events
About the Company
- The Curious Drinker is a leading premium alcohol retailer in the UK, formerly known as Craft Gin Club.
- The company's mission is to provide discerning drinkers with hard-to-find drinks while supporting artisan producers globally.
- They offer a subscription service and a growing e-commerce store featuring exclusive products.
- The company has been featured on the BBC, GQ, and The Telegraph, and was a successful investment on Dragon's Den.
- They are expanding their offerings beyond gin into other spirits to meet evolving consumer tastes and hospitality sector changes.