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About the Role

Seeking a highly skilled UX/UI or Product Designer focused on Conversion Rate Optimisation (CRO) and experimentation to join a dynamic, flexible team embedded within a dedicated CRO squad. This hybrid role requires a hands-on designer to craft, optimize, and deliver high-performing digital experiences across desktop and mobile, designing premium web experiences and landing pages that drive user engagement, maximize conversions, and support business growth.

Responsibilities

Lead the end-to-end UX/UI design process for A/B testing, multivariate testing, landing pages, and ongoing Optimisation initiatives across web and mobile platforms.
Develop detailed user flows, interaction models, wireframes, and interactive, high-fidelity prototypes optimized for experimentation and user validation.
Create pixel-perfect UI designs that respect and elevate clients' brand guidelines, utilizing persuasive design patterns, psychological triggers, and clear, conversion-focused hierarchies.
Work with and support tokenized design systems (DS), ensuring scalability, efficiency, and consistency of components across a multi-brand environment.
Design and optimize unique, tailored user journeys for clients' sub-brands, ensuring sub-brand visual identities and unique experiences are maintained while adhering to core design system architectures.
Focus on landing page layouts, micro-interactions, persuasive copywriting placement, and checkout/signup funnel Optimisation to systematically minimize friction.
Translate user feedback, testing data, and statistical results from A/B tests into actionable, iterative design recommendations.
Ensure all experiment designs are technically feasible and collaborate closely with developers during implementation, providing detailed specifications and reviewing builds to ensure high-fidelity execution of tests.
Work closely with CRO Strategists, Web Analysts, Product Managers, and front-end Developers in a fast-paced, agile squad environment to manage multiple experimentation pipelines.
Advocate for data-informed, evidence-based design decisions, presenting design concepts and experimentation rationale clearly to clients and stakeholders to build alignment.
Actively contribute to and maintain conversion-oriented design libraries, templates, and documented best practices to scale Optimisation efforts.

Requirements

Experience designing for A/B testing, personalisation, CRO, or landing page optimisation is desirable, particularly where design decisions have been informed by user insight, performance data, or test learnings.
Deep understanding of working with and leveraging tokenized design systems (design tokens in Figma) to manage styling variables, thematic brand changes, and cross-platform consistency efficiently.
Proven ability to design distinct and unique user journeys for a client's various sub-brands, striking the perfect balance between brand customization and core systemic rules.
Experience designing high-converting experiences for e-commerce, transactional websites, lead-generation pages, or digital products is highly desirable.
A portfolio showing a clear end-to-end design process, specifically highlighting how user insights, data, or test hypotheses were used to design landing pages, optimized user flows, and successful A/B test variations.
Deep understanding of user psychology, persuasive design, usability standards, responsive layouts, and platform-specific UX/UI guidelines.
Exceptional proficiency in Figma, with the ability to create structured, scalable design files, component libraries, and realistic prototypes for testing.
Solid understanding of front-end capabilities (HTML, CSS, and basic JavaScript limitations) to ensure Optimisation designs are technically feasible and performant.
Strong communication skills, with a collaborative mindset, comfortable presenting design rationale to stakeholders and working in fast-paced agile development/testing cycles.
Strong understanding of web accessibility (WCAG) and page performance considerations to design fast, inclusive, and seamless experiences.

Skills

UX/UI Design
Product Design
Conversion Rate Optimisation (CRO)
Experimentation
A/B Testing
Multivariate Testing
Landing Page Design
Web Usability
Mobile Usability
Data-Driven Design
User Flows
Interaction Models
Wireframing
Prototyping
Figma
Design Systems
Tokenized Design Systems
Agile Methodologies
Web Accessibility (WCAG)
Page Performance Optimization
Front-end Development (HTML, CSS, JavaScript)

Location

Hybrid

Work Type

Hybrid
Full-time

Experience Level

Senior

Benefits

Discretionary bonus scheme
Training opportunities
Competitive pension
Medical insurance
Life assurance
Social events
Opportunities to buy and sell holidays
Family friendly policies
Discounts with hundreds of retailers

About the Company

WPP Enterprise Solutions designs, builds, and operates growth systems for businesses, leading clients in business transformation and marketing modernization.
WPP Enterprise Solutions has 12,000 experts in engineering, platforms, commerce, consulting, content transformation, CRM, and CX, operating in over 40 markets.
WPP Enterprise Solutions partners with leading technology companies including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as AI innovators.
VML, part of WPP, supports WPP Enterprise Solutions by activating transformation through creativity and experience.
WPP is the trusted growth partner for the world’s leading brands, using exceptional talent, data, intelligence, and partnerships via the WPP Open platform to help clients navigate change and deliver transformational growth.

Equal Opportunity

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.