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About the Role
Lead PR across industry, consumer, and corporate communications to build Treatwell’s reputation and share of voice across Europe. This strategic and hands-on role involves setting the European PR strategy, managing agencies, and collaborating with local teams to create locally relevant moments from global stories.
Responsibilities
- Lead European PR strategy development and execution.
- Build Treatwell’s share of voice across consumer, beauty, business, technology, and industry media.
- Create a proactive communications calendar for campaigns, cultural moments, company news, product launches, industry trends, and thought leadership.
- Balance global consistency with local relevance for European markets.
- Identify opportunities for Treatwell to lead conversations in beauty, technology, entrepreneurship, and industry futures.
- Lead PR for brand campaigns, partnerships, activations, and key trading moments.
- Translate Treatwell’s data, expertise, and customer behavior into timely, culturally relevant stories.
- Build strong relationships with beauty, lifestyle, travel, and consumer media across Europe.
- Collaborate with Brand Marketing, Social, Content, Influencer, and Creative teams for integrated campaigns.
- Stay connected to beauty culture, emerging treatments, talent, trends, and booking conversations.
- Position Treatwell as a trusted authority and champion for hair and beauty professionals.
- Develop compelling stories about partners, technology, innovation, and industry contributions.
- Build strong relationships with beauty trade, business, technology, and entrepreneurial media.
- Create thought leadership platforms for senior leaders and internal experts.
- Collaborate with Commercial, Product, and Supply teams to uncover proof points and partner stories.
- Ensure authentic representation of salon owners, stylists, and beauty professionals.
- Manage European PR agencies, setting briefs, priorities, targets, and standards.
- Ensure agency plans are strategically aligned, locally relevant, and deliver measurable value.
- Collaborate with local market teams to activate campaigns effectively.
- Provide markets with necessary tools, messaging, and assets.
- Review agency performance, budgets, and ways of working.
- Build collaborative relationships across markets to share ideas and learnings.
- Own and ensure consistency of Treatwell’s core messaging.
- Support corporate communications, company announcements, and executive profiling.
- Anticipate reputational risks and develop response plans.
- Coordinate issues and crisis communications.
- Monitor the media landscape and cultural conversation.
- Establish reporting that connects PR activity to reach, relevance, reputation, and commercial impact.
Requirements
- Significant experience in PR or communications (in-house, agency, or both).
- Experience leading communications across multiple European markets.
- Strong knowledge of the beauty and wellness landscape.
- Proven ability to deliver both consumer and B2B PR.
- Experience managing multiple PR agencies, budgets, and cross-market programs.
- Excellent editorial instinct.
- Strong relationships across consumer, beauty, business, technology, or trade media.
- Ability to build new media networks across markets.
- Experience developing thought leadership and working with senior spokespeople.
- Ability to translate data, business priorities, and complex product stories into clear narratives.
- Excellent writing, editing, and verbal communication skills.
- Strong judgment, especially in managing sensitive issues.
- Collaborative approach and confidence working across various teams.
- Commercial awareness and understanding of PR's contribution to business performance.
- Fluency in English.
- Additional European languages are an advantage.
Skills
- Public Relations
- Communications Strategy
- Media Relations
- Consumer PR
- B2B PR
- Corporate Communications
- Thought Leadership
- Crisis Communications
- Reputation Management
- Content Creation
- Brand Marketing
- Social Media
- Influencer Marketing
- Creative Collaboration
- Data Translation
- Storytelling
- Agency Management
- Budget Management
- Cross-Market Program Management
- Editorial Judgement
- Relationship Building
- Writing
- Editing
- Verbal Communication
- Strategic Thinking
- Detail Orientation
- Cultural Awareness
- Consumer Behavior Analysis
- Influence
- Collaboration
- Commercial Acumen
Location
- Europe
Work Type
- Full-time
Experience Level
- Significant experience
- Experience leading communications across multiple European markets
- Experience managing multiple PR agencies, budgets and cross-market programmes
Benefits
- 28-days holiday, plus bank holidays
- Monthly €/£40 Treatwell vouchers
- Mental health support through partnership with Plumm
- Benefits platform offering cycle to work scheme, high street discounts and other perks
- Growth funds for development
- Beneficial pension scheme
- Enhanced parental pay & leave policy
- Dynamic organisation with Thursday drinks in the office
About the Company
- Treatwell is a platform shaping the future of the hair and beauty industry.
- We operate across a marketplace connecting consumers looking for treatments with salon professionals building their businesses.