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About the Role
The Marketing Manager is responsible for planning and executing the SPEX marketing strategy for Mining Indaba, supporting sponsorship and exhibition sales. This role involves the day-to-day management of targeted marketing campaigns, close collaboration with the SPEX and wider commercial teams, and handling key operational tasks to generate demand, build pipeline and support revenue growth. A proactive team player with a high-energy approach, strong commercial mindset and event marketing experience will thrive in this fast-paced environment.
Responsibilities
- Plan, manage, and implement targeted SPEX marketing campaigns to support sponsorship and exhibition sales
- Support SPEX revenue targets by generating qualified leads, building pipeline and delivering effective digital campaigns
- Assist in the development and creation of marketing materials and compelling content that communicate the value of exhibiting and sponsoring at Mining Indaba
- Monitor and analyze campaign performance metrics and optimize strategies to improve results
- Support the SMM with insights on campaign outcomes, lead generation and KPIs
- Manage day-to-day relationships with the SPEX team, wider internal stakeholders and external marketing agencies
Requirements
- You want to make a difference by doing things differently
- If you think there’s a better way, you’re brave enough to give it a try
- You embrace collaboration and make everyone feel welcome
- Even in adversity, you manage to stay positive
- You’re always looking out for new innovations and ways to do things better
Skills
- Event marketing experience
- Strong commercial mindset
- High-energy approach
- Proactive team player
About the Company
- Hyve is the organiser of the world’s fastest-growing and most forward-thinking B2B events.
- Hyve is the chosen event partner to many of the world’s leading companies.
- Hyve’s platforms play a critical role in their strategies - helping them enter new markets, accelerate growth and connect with the people who matter most.
- Hyve’s portfolio features some of the world’s leading events in sectors like ecommerce, healthcare, edtech, and fintech.
- Hyve is growing fast with an entrepreneurial culture that empowers big ideas and quick action, plus an ambitious acquisition strategy bringing exciting new events into its mix.
- Alongside its market-leading events, Hyve is building tech and data-driven products that supercharge connections – from one-to-one meeting programs and curated table talks to year-round engagement platforms.
- The global team at Hyve is redefining how industries connect, collaborate, and grow – working with some of the most talented people in the business.