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About the Role
As a Planner at Starcom, you will develop media plans that deliver on client objectives by leveraging human insights to drive business outcomes. You will manage the full implementation of plans from strategic development to execution, including campaign analysis and optimization to meet key business and campaign objectives. Starcom offers the opportunity to work from anywhere.
Responsibilities
- Gather and analyze marketing, client, industry, competitive, and human insight data to determine client advertising and media needs.
- Analyze media alternatives and make multi-media recommendations to best allocate budgets across media, resulting in strategic and effective media plans.
- Ensure quality control and adherence to overall media plan objectives, and prepare campaign performance documents.
- Utilize and demonstrate knowledge of syndicated media, research, and other data resources.
- Clearly communicate media objectives, strategies, and executional guidelines to internal execution and specialty teams.
- Present plans to the client brand group, with assistance from a Supervisor/Manager.
- Maintain strong relationships with media suppliers and stay informed of market conditions.
- Work closely with external agency partners.
- Actively participate in account status meetings, both internal and external.
- Develop or assist with the development of Points of View (POVs).
- Actively participate in the overall billing and financial process, including data collection, input, budget tracking, and ensuring accurate monthly client billing.
- Attend and actively participate in mandatory training sessions.
Requirements
- 1-3 years of experience in Media.
- Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred.
- Strong written and verbal communication and presentation skills.
- Demonstrated experience in negotiating.
- Ability to work successfully within a team, handle a high volume workload, and meet tight deadlines under pressure.
- Demonstrates critical thinking and problem-solving abilities.
- Strong analytical abilities and proficiency in math.
- Ability to effectively utilize media research and reporting resources.
- Technical proficiency, particularly with media systems and MS Excel, Word, and PowerPoint.
Skills
- Media planning
- Data analysis
- Campaign management
- Budget allocation
- Media research
- Communication
- Presentation
- Negotiation
- Teamwork
- Critical thinking
- Problem-solving
- Analytical skills
- MS Excel
- MS Word
- MS PowerPoint
Location
- Work from anywhere in Canada or overseas
Work Type
- Remote
- Full-time
Experience Level
- 1-3 years
Education Level
- Bachelor's degree
Benefits
- Work Your World program (work from anywhere in Canada or overseas for up to 6 weeks a year)
- Extended long weekends (additional day off each long weekend)
- Wellness & Tech benefits
- Birthday leave
- Extensive Learning & Development opportunities (online learning platform, Professional Development Allowance)
- Local and Global Mobility within the Publicis Groupe network
About the Company
- Starcom is a global communications planning and media leader with over 80 years of history.
- Grounded in the principle that people are central to all operations, Starcom uses data and technology to move people and businesses forward.
- With over 7,000 employees in over 100 offices worldwide, Starcom partners with leading marketers and brands.
- In Canada, Starcom is part of Publicis Media within Publicis Groupe.
- Starcom's team spans across Windsor, Toronto, and Montreal offices.
- Recognized as a Great Places to Work certified company for three consecutive years.
- Ranked among LinkedIn’s Top 25 Great Places to Work.
- Awarded Media Agency of the Year in 2022 and a finalist in 2023.
Equal Opportunity
- Starcom is an equal opportunity employer committed to diversity and inclusion.
- Fosters a vibrant work environment that celebrates, values, and leverages diversity and inclusiveness.
- Attracts world-class talent and sets industry benchmarks for best practices.
- Encourages applications from all qualified individuals.
- Provides appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process upon request.