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About the Role
The Trade Marketing Manager leads communications to trade partners to support the execution of partner campaigns across OTAs and Retail networks. This role engages and supports the trade network via comprehensive and innovative B2B activity and assists trade partners in developing effective consumer campaigns.
Responsibilities
- Lead communications to trade partners to support execution of partner campaigns across OTAs and Retail networks.
- Engage and support the trade network via comprehensive and innovative B2B activity.
- Assist trade partners to develop effective consumer campaigns.
- Support through-the-line execution of all trade marketing activity including events, co-op marketing, sales collateral, brochures, trade advertisements, B2B social channels, and digital assets.
- Maintain a keen interest in the marketplace, tracking and reporting trends and identifying opportunities to activate the Royal Caribbean brand.
- Ensure all activities are aligned with brand strategy by understanding key differentiators, the travel agency landscape, and target markets.
- Educate and inform front-line travel professionals on Royal Caribbean news and updates using a variety of B2B channels.
- Develop effective consumer marketing campaigns in collaboration with sales managers and trade partners, ensuring accuracy and compliance with brand guidelines and commercial strategy.
- Support day-to-day management of annual trade marketing media and production budgets in partnership with the Director of Sales and Head of Sales Enablement.
- Support the Sales team with appropriate material and tools for trade events and roadshows.
- Plan trade partner and industry events, including occasional attendance.
- Work with internal business units and external partners on all activities to ensure alignment.
- Lead, mentor, and develop the Trade Marketing team, fostering a high-performance culture through coaching, performance management, capability development, and succession planning.
- Perform other duties as required.
Requirements
- Minimum 3 years’ experience working within a B2B or B2B2C marketing environment.
- Tertiary qualification in marketing, communication, business, or related discipline.
- Ability to manage and implement multi-channel campaigns.
- Adaptable working hours and travel.
Skills
- Innovative and creative thinking
- Strategic communication skills aligning with commercial acumen
- Highly motivated, proactive, and enthusiastic
- Team player with multi-tasking skills
- Collaboration with various stakeholders (internal and external)
- Strong planning and organizational skills
- Excellent attention to detail and accuracy
- Excellent copywriting skills
- Professional social media experience
Location
- Australia & New Zealand
Work Type
- 6-month fixed-term contract
- Travel required
Experience Level
- Minimum 3 years
Education Level
- Tertiary qualification in marketing, communication, business or related discipline
About the Company
- Royal Caribbean
Equal Opportunity
- Open to candidates on a Working Holiday Visa.