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About the Role
You'll join Global Growth Systems' Pipeline Programs team as the connective tissue between leadership-aligned pipeline priorities and the sellers who act on them, building the programs that execute against business objectives and packaging the output so reps know exactly who to contact and what to say. You'll operate across both owned hotspot programs and influenced work with Cloud Field Marketing and OU Marketing, with equal weight given to direct execution and strategic influence.
Responsibilities
- Execute the quarterly hotspot program cycle end-to-end, taking a program brief and building the multi-channel play that delivers against leadership-aligned objectives.
- Partner with Cloud Field Marketing and OU Marketing to align on signals, timing, messaging, and audience coverage.
- Launch on time, optimize mid-flight based on engagement and conversion signals, and build repeatable playbooks that scale across OUs and future quarters.
- Track program performance and report on pipeline contribution with clear attribution to business outcomes.
- Use funnel performance data to inform program design, ensuring execution targets the right accounts at the right stage.
- Identify coverage gaps across the funnel and build always-on programs to fill them.
- Partner with Marketing Ops and BDR leadership on scoring, routing, and lead quality improvements.
- Own the marketing-to-sales handoff for every program: build target account lists, develop ProspectingIQ guides, and deliver contact intelligence.
- Understand the event lead scoring model to ensure leads captured at events are scored, routed, and handed off with the context sellers need to follow through.
- Partner with BDR Dev Ops to align program outputs to their existing tooling and infrastructure.
- Measure handoff effectiveness through response rate, time-to-contact, and lead-to-opportunity conversion, and close the loop with Sales Development and Field Sales on what's working.
Requirements
- 5+ years of experience in demand generation, campaign management, or field marketing in a B2B tech environment.
- Ability to take a brief from strategy to launch across multiple channels and stakeholders.
- Comfort working in lead funnel data and making decisions based on conversion reports.
- Experience working closely with Sales Development or BDR teams.
- Strong cross-functional collaboration skills to manage competing priorities.
- Clear communication skills to translate campaign logic into simple, seller-ready messaging.
Skills
- Marketing Cloud
- Salesforce
- Marketing automation
- Contact intelligence platforms
Location
- Hybrid
Work Type
- Hybrid
Experience Level
- 5+ years
Salary/Compensations
- CAD 88,400 to CAD 121,600
About the Company
- Salesforce is the #1 AI CRM, where humans with agents drive customer success together.
- The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
- Agentforce is the future of AI, and you are the future of Salesforce.
Equal Opportunity
- Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment.
- At Salesforce, we believe in equality for all.
- We believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination.
- Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law.
- This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey.
- It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between.
- Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit.
- The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
- At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.