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About the Role
The DTC Lead will be responsible for driving DTC sales and profitability through the development and execution of SodaStream Japan's DTC strategy. This role requires strong leadership, commercial acumen, analytical thinking, and a consumer-centric mindset. The successful candidate will work closely with HQ teams, cross-functional stakeholders, and agency partners to accelerate growth and customer engagement. This position reports to the DTC/EC Head.
Responsibilities
- Drive DTC sales, profitability, and ROI.
- Develop and execute online growth strategies.
- Manage DTC platforms and optimize website performance.
- Drive customer lifetime value (CLTV) through acquisition, retention, CRM, and subscription programs.
- Manage SEO, paid media, content, and promotional campaigns.
- Monitor KPIs and provide actionable business insights.
- Collaborate with HQ teams, agency partners, and local stakeholders.
Requirements
- Consumer-centric and entrepreneurial, with a willingness to challenge the status quo.
- Proven track record of delivering business results.
- Strong leadership and collaboration skills, with the ability to influence across functions.
- Experience in target shopper identification, insight-driven segmentation, and promotion planning.
- Experience executing marketing initiatives aligned with brand guidelines and marketing calendars.
Skills
- Strong understanding of DTC or eCommerce, digital media, advertising, creative development, and CRM.
- Analytical and data-driven, with a proven ability to build effective stakeholder relationships.
- Business-level Japanese and English communication skills (TOEIC 800+ preferred).
- Experience in beverage, FMCG, kitchenware, or home appliance categories is a plus.
Location
- Japan
Work Type
- Full-time
Experience Level
- 5+ years of relevant experience in DTC, eCommerce, or digital marketing
Education Level
- Bachelor's degree
About the Company
- Work for SodaStream Japan, part of PepsiCo, where innovation, sustainability, and people are at the heart of everything we do.
- Be part of an exciting business where employees are recognised, supported, and empowered to grow their careers.
- At SodaStream, you can help shape a more sustainable future. Together, we're inspiring positive change, reducing single-use plastic waste, and creating better choices for our consumers, communities, and planet.
- Join SodaStream Japan and be part of a growing business that’s helping consumers make more sustainable choices by reducing single-use plastic through innovative sparkling water solutions.
- Join a purpose-driven team and contribute to positive change through PepsiCo Positive (pep+), creating a better future for people and the planet.
Equal Opportunity
- If you require reasonable adjustments at any stage of the application or interview process, please let us know.