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About the Role
B-Stock is seeking a Marketing Operations Manager to act as the operational and intelligence hub for the marketing team. This individual will ensure the marketing machine runs smoothly by managing editorial calendars, cross-functional workflows, platform administration (Braze, AirOps), SEO/AEO/GEO infrastructure, CMS governance, content performance reporting, and asset management. The role involves identifying and implementing AI automation to reduce manual tasks.
Responsibilities
- Serve as primary platform owner for Braze, managing system health, configuration, and resolving platform issues.
- Monitor and optimize Braze platform performance, including deliverability, bounce/unsubscribe trends, event tracking accuracy, and data sync.
- Own user management, permission structures, and workspace governance for Braze.
- Maintain and improve data hygiene within Braze, including segmentation, contact properties, event schemas, and suppression mechanics.
- Own configuration and administration of AirOps to apply SEO/AEO/GEO standards across published content.
- Own the operational infrastructure for content optimization, including keyword frameworks, content briefs, publishing governance, and optimization checklists.
- Ensure all published content meets SEO, AEO, and GEO standards before going live.
- Track organic traffic and content compliance metrics, identify gaps, and refine playbooks.
- Own Payload CMS backend administration, including configuration, data integrity, page governance, freshness reviews, and content asset library management.
- Monitor website performance metrics such as Core Web Vitals, crawl errors, broken links, and mobile usability.
- Maintain content freshness standards for evergreen and high-traffic pages.
- Own the publication SLA, ensuring timely content publishing.
- Build and maintain the methodology for tracking B-Stock's share of voice in AI-generated search responses.
- Design, document, and enforce workflows across the marketing team for intake, approval, publishing, and reporting.
- Run the master editorial calendar and coordinate timing, dependencies, and priorities across functions.
- Act as the liaison between marketing sub-functions and with sales, product, and customer success on shared programs.
- Identify redundancies and recommend consolidation across the marketing tech stack.
Requirements
- 4+ years of experience in marketing operations, content operations, or a closely related function at a SaaS or marketplace company.
- Hands-on platform administration of a marketing automation or customer engagement platform, including configuration, data integrity, and integrations (Braze preferred; Iterable, Klaviyo, or similar).
- Hands-on CMS ownership, including publishing, auditing, and governance, with experience in headless/developer-forward platforms.
- Working knowledge of SEO fundamentals, with familiarity in how AEO and GEO are reshaping content discovery.
- Practical experience applying AI tools within marketing workflows.
- High ownership orientation, with the ability to design scalable processes, identify operational gaps, and translate complexity into clear recommendations for senior leadership.
- Work Authorization required.
Skills
- Braze platform administration
- AirOps administration
- SEO/AEO/GEO infrastructure management
- CMS governance
- Content performance reporting
- Asset management
- AI automation implementation
- Marketing automation platform administration
- Customer engagement platform administration
- Data integrity
- Integrations
- Headless CMS
- Developer-forward platforms
- SEO fundamentals
- AEO (Answer Engine Optimization)
- GEO (Generative Engine Optimization)
- AI tools in marketing workflows
- Process design
- Workflow management
- Editorial calendar management
- Cross-functional collaboration
- Marketing tech stack management
Location
- Remote
Work Type
- Full-time
Experience Level
- 4+ years of experience
Salary/Compensations
- $100,000 to $140,000 per annum
Benefits
- Competitive compensation packages, including bonus and options
- Medical, Dental, and Vision benefits
- Paid Time Off
- Telecommuting
- Matching 401(K)
- Support for continuing education
- Team offsites
- Social events
- Extracurricular activities
- Snacks
- Drinks
- Occasional box of donuts
About the Company
- B-Stock is the world's largest B2B re-commerce platform, connecting sellers and buyers of returned, trade-in, and overstock inventory.
- The company serves top brands and retailers seeking inventory resale management, as well as entrepreneurs purchasing merchandise for their resale businesses.
- B-Stock plays a significant role in powering resale, reuse, and the circular economy by selling over 130 million items annually.
- The platform provides buyers with a simple way to purchase products directly from retailers and offers sellers a technology-driven alternative to traditional resale methods.
- Led by eBay veterans and backed by top investors, B-Stock is experiencing significant growth.
- Core values include making each dollar count, taking work seriously but not oneself, doing hard things for future payoff, using trust as the best measure of success, and finding strength in numbers through data.
Equal Opportunity
- No applicant will face discrimination/harassment based on race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status.
- B-Stock strives to prevent subtler forms of inappropriate behavior, such as stereotyping.
- Barriers to success have no place at B-Stock.