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About the Role
The Director, Integrated Marketing will quarterback go-to-market strategies, translating brand strategy, customer insights, and business priorities into a prioritized integrated marketing plan. This leader will shape how major campaigns, growth initiatives, product launches, and company priorities come together across the customer journey, recommending focus areas, surfacing tradeoffs, and aligning teams around clear objectives. The role requires a senior strategic leader who can influence executives, create structure, and drive critical work in a lean organization.
Responsibilities
- Translate brand strategy, consumer insights, and company growth priorities into a clear integrated go-to-market strategy and marketing plan.
- Guide the portfolio, pacing, and sequencing of major campaigns, buyer and consignor growth initiatives, product launches, seasonal moments, partnership activations, and priority company initiatives.
- Recommend prioritization and resource tradeoffs, identifying where the organization should focus.
- Lead annual, quarterly, and ongoing integrated planning, establishing the calendars, operating rhythms, and decision points required to align teams.
- Develop integrated briefs that define business objectives, target audiences, messaging, channel roles, experience requirements, KPIs, and ownership.
- Orchestrate execution across Brand, Creative, Communications, Performance Marketing, CRM/Lifecycle, Merch, Retail, Product, Partnerships, Sales, and other teams to deliver a cohesive customer experience.
- Establish clear roles, dependencies, milestones, and governance, proactively surfacing risks and facilitating cross-functional decisions.
- Partner with Marketing leadership and channel owners to establish measurement plans, evaluate business and customer impact, and translate performance into future recommendations.
- Build repeatable playbooks and learning loops that improve go-to-market effectiveness over time.
- Lead and develop the Senior Manager of Integrated Marketing while remaining highly hands-on in the planning and execution of priority initiatives.
- Represent integrated marketing plans and recommendations in senior leadership forums through clear, executive-ready communication.
Requirements
- 15+ years of progressive experience in integrated marketing, go-to-market strategy, brand marketing, marketing strategy, or related consumer marketing roles.
- Demonstrated experience leading complex, cross-functional campaigns and launches from strategy through execution, measurement, and optimization.
- Deep understanding of how brand, creative, communications, paid media, CRM/lifecycle, site, retail, product, partnerships, and owned experiences work together to drive results.
- Proven ability to translate multiple business priorities and stakeholder inputs into a focused, actionable integrated plan.
- Strong strategic judgment, including the ability to evaluate opportunities, recommend tradeoffs, and focus teams on the highest-impact work.
- Experience developing annual marketing plans, campaign portfolios, launch calendars, operating cadences, and go-to-market frameworks.
- Strong analytical and commercial orientation, with experience defining KPIs and using performance insights to improve future plans.
- Exceptional cross-functional leadership skills, with the ability to influence senior stakeholders and drive accountability across teams.
- Excellent written, verbal, and visual communication skills, with the ability to simplify complexity and develop compelling briefs and executive recommendations.
- Ability to operate as both a strategic leader and a hands-on contributor in a fast-paced, lean environment.
- Experience managing and developing high-performing marketing talent.
- Ability to travel up to 10% of the time.
Skills
- Integrated marketing
- Go-to-market strategy
- Brand marketing
- Marketing strategy
- Consumer marketing
- Cross-functional campaign leadership
- Campaign execution
- Campaign measurement
- Campaign optimization
- Brand strategy
- Creative strategy
- Communications strategy
- Paid media
- CRM/Lifecycle marketing
- Site experience
- Retail marketing
- Product marketing
- Partnership marketing
- Strategic judgment
- Analytical skills
- Commercial orientation
- KPI definition
- Cross-functional leadership
- Stakeholder influence
- Accountability driving
- Written communication
- Verbal communication
- Visual communication
- Strategic leadership
- Hands-on contribution
- Talent management
- Talent development
Experience Level
- 15+ years of progressive experience
Salary/Compensations
- The expected salary range for this role is $-$. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR’s total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.
Benefits
- Bonus program
- Incentive pay
About the Company
- The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with 40 million members.
- With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items.
- We have hundreds of in-house gemologists, horologists, and brand authenticators who inspect thousands of items each day.
- As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art, and home—in support of the circular economy.
- We make selling effortless with free virtual appointments, in-home pickup, drop-off, and direct shipping.
- We handle all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as shipping and customer service.
Equal Opportunity
- The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status.
- We will consider qualified applicants for a position regardless of arrest or conviction records.
- At TRR, People Come First. That’s why diversity and inclusion are vital to our priorities as an equal opportunity employer.
- You can read about our Diversity Equity and Inclusion program here.
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.