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About the Role
Netflix is building a Consumer Products (CP) team to enhance member joy and engagement through licensing and title/IP strategy for Japan. This role will focus on creating and executing strategies for consumer products, driving awareness, and generating revenue by connecting members to content in tangible ways.
Responsibilities
- Own licensing strategy for all CP categories in Japan, collaborating with cross-regional CP teams on global partnerships.
- Develop title and category strategy in partnership with Content and go-to-market plans by title.
- Lead all Japan-related CP efforts and communications internally across Netflix.
- Proactively drive ex-Japan business opportunities for Japan content in partnership with global and regional stakeholders.
- Act as an internal and external champion for the licensing strategy, pushing for innovation in partner selection, product development, line planning, business models, and strategic partnerships.
- Develop and implement an activation strategy for cross-channel/category growth in Japan, including e-commerce.
- Build relationships across the creative collaborator community and monitor product trend culture in Japan.
- Manage and build agency relationships in Japan.
- Build strong relationships with cross-functional teams.
Requirements
- 12+ years of experience in building and owning the end-to-end licensing and/or retail function at a reputable brand (entertainment studio, retailer, gaming, agency).
- Cross-functional, brand partnership/strategy or general management experience.
- Experience creating and driving end-to-end strategy to build new businesses from scratch.
- Ability to work with and innovate in new sales channels and business models.
- Robust knowledge of the licensing landscape with a strong network in the Japanese licensing & retail landscape.
- Experience and knowledge of Anime and Japanese content rights is a plus.
- Experience and knowledge of Softline; apparel/fashion and promotion tie-up is a plus.
- Experience in different key categories, including softlines and hardlines, is a plus.
- Comfortable with ambiguity and able to move projects forward independently.
- Passion for Pop culture, lifestyle is a plus.
- Fluent in verbal and written communication skills in both English and Japanese.
- Ability to cultivate internal and external relationships.
Skills
- Licensing
- Retail
- Brand Partnership
- Strategy
- General Management
- Sales Channels
- Business Models
- Licensing Landscape
- Japanese Licensing & Retail
- Anime
- Japanese Content Rights
- Softlines
- Apparel
- Fashion
- Promotion Tie-up
- Hardlines
- Pop Culture
- Lifestyle
- English
- Japanese
Location
- Tokyo, Japan
Work Type
- Full-time
Experience Level
- 12+ years
About the Company
- Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages.
- Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
- We are pursuing consumer products because we believe it will drive meaningful show awareness/buzz with more tangible, curated ways to interact with our most popular content and ultimately, drive long-term revenue.
- Ideally, our products connect members to our content, and each other, by bringing their favorite stories to real life.
Equal Opportunity
- Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
- We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
- インクルージョンは当社が重視する価値観の一つであり、すべての候補者に対して有意義な面接体験を提供できるよう努めています。採用プロセス中に障害やその他の理由で配慮や調整が必要な場合は、採用担当者にご相談ください。
- 私たちは、多様性が強いチームを育む基盤であると考え、雇用主として機会平等を推進しています。多様性とインクルージョンを重視し、真摯な姿勢でその推進に取り組んでいます。人種、民族、宗教、肌の色、出身地、性別、性自認、性表現、性的指向、年齢、婚姻状況、軍歴、障害の有無に関わらず、一切の差別を行いません。