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About the Role
Develop and execute digital and communications marketing campaigns to drive physician adoption, patient awareness, and practice growth for medical devices. This role involves leading digital campaign development, promotional content creation, tradeshow support, and physician practice marketing tools, while meticulously tracking performance metrics and ROI.
Responsibilities
- Create impactful messaging and engagement experiences to deliver high-quality, results-driven experiences.
- Lead SEO/SEM strategy, including keyword search, content planning, and performance tracking.
- Develop marketing campaigns targeting physicians and engage patients to drive product awareness and adoption/conversion.
- Develop and execute campaigns which include social media, email and website content.
- Track performance metrics including lead generation, physician, patient engagement and ROI.
- Collaborate and manage third party vendor(s).
- Supports tradeshow promotion and messaging.
- Help foster a strong, inclusive and positive culture on-site by being the eyes and ears of the employee experience and by escalating feedback or concerns to the VP of HR as needed.
Requirements
- Bachelor's Degree required.
- Minimum of 5 years of relevant experience in Medical Device or healthcare related Marketing.
- Strong digital marketing and analytics expertise.
- Experience in medical device marketing and advancing disruptive technologies in a highly competitive space.
- Experience in using AI tools in marketing strategies preferred.
- Self-driven, adaptable, open-minded, and collaborative attitude with ability to function in a fast-paced environment.
- Excellent verbal and written skills, problem solving skills.
- Experience writing about science-related topics in a marketing context is highly desirable.
- Travel up to 15%.
- Ability to write in a range of styles and tones, from technical to conversational.
- Salesforce and HubSpot experience needed.
Skills
- Digital Marketing
- Analytics
- SEO/SEM
- Content Planning
- Social Media Marketing
- Email Marketing
- Website Content Creation
- Performance Metrics Tracking
- ROI Analysis
- Vendor Management
- Tradeshow Promotion
- AI Tools in Marketing
- Salesforce
- HubSpot
- Science Writing
- Problem Solving
Experience Level
- 5+ years
Education Level
- Bachelor's Degree