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About the Role
As the Vice President of Marketing, you’ll build and scale the Timescapes marketing engine to increase brand awareness and preference, and drive growth across North America and APAC. You will be accountable for developing and implementing global and regional full funnel marketing strategies that deliver a measurable contribution to pipeline and revenue generation. This role demands an innovative approach to brand building, deep understanding of B2B sales cycles, strong marketing execution capability, proven ability to lead and inspire a lean, global marketing team and exceptional stakeholder management and communication skills. This is a role for someone who wants ownership, proximity to revenue, and the freedom to build a modern marketing engine.
Responsibilities
- Develop and execute a cohesive global marketing strategy encompassing brand awareness, lead generation, customer acquisition, and customer expansion.
- Conduct internal and external research and analysis to identify emerging trends, market opportunities, and competitive threats, translating insights into actionable marketing plans.
- Collaborate with the executive leadership team, sales, and product teams to ensure alignment and integration of marketing efforts with sales goals and product roadmaps.
- Define and track key performance indicators (KPIs) for all global marketing initiatives, providing regular reporting, analysis, and insights on campaign and channel effectiveness.
- Continuously optimize marketing strategies based on performance data, market and stakeholder feedback, and evolving business priorities.
- Own the brand end to end, including narrative, identity, voice, and standards.
- Build and defend a clear, differentiated market position and translate it into an easily understood story.
- Establish the Timescapes brand as a commercial asset, measurable in inbound demand, deal velocity, win rates, and pricing power.
- Set and uphold brand standards across every touchpoint to ensure coherence and premium quality as the company scales and localizes across four markets.
- Develop and execute thought leadership initiatives to position the company as an industry authority, building awareness and preference through content creation, speaking engagements, and media relations.
- Cultivate strong relationships with key industry influencers, analysts, and media outlets to enhance brand visibility and credibility.
- Lead and actively participate in the planning, execution, and optimization of integrated global marketing campaigns across various channels, including digital marketing, events, email marketing, and PR.
- Develop compelling and consistent messaging and creative assets that resonate with target audiences in different geographies, ensuring brand guidelines are upheld globally.
- Implement robust lead nurturing programs designed to move prospects through the sales funnel efficiently and effectively.
- Own and manage the global marketing budget, ensuring optimal allocation of resources to maximize return on investment.
- Recruit, mentor, and lead a lean, high-performing, global marketing team, fostering a culture of ownership, quality, speed, and measurable impact.
- Provide strategic guidance and hands-on support to two regional marketing managers and a Senior Product Marketing Manager.
- Identify professional development opportunities for team members, nurturing their growth and marketing expertise.
- Establish clear performance goals and conduct regular performance reviews, providing constructive feedback and recognition.
- Build strong cross-functional relationships and drive collaboration across the business, particularly with the executive leadership team, Sales, Product, and Customer Success leaders and teams.
- Facilitate effective communication and information flow across teams to ensure alignment on marketing priorities and successful, integrated execution.
- Build genuine alignment with sales so marketing and revenue operate as one motion.
- Communicate plans, trade-offs, and results clearly and credibly to leadership and across regions.
- Establish yourself as a key voice and contributor on the Go-To-Market Management Team.
- Leverage, optimize, and continuously evolve the marketing tech stack (Automation, CRM & AI tools) to improve marketing efficiency, data accuracy, and lead management.
- Embed AI across the marketing function (content production, campaign personalization, research, enrichment, reporting, and workflow automation) to help a small team punch far above its weight.
- Continuously evaluate and adopt tooling that removes manual work and compounds output, while keeping quality and brand integrity high.
Requirements
- Proven experience leading and scaling B2B marketing at a VP or senior director level, ideally in SaaS, technology, or a technical/industrial B2B space, with demonstrated success in North America and APAC.
- Experience standing up a marketing function, or reshaping one for scale.
- A strong track record building and running ABM programs that demonstrably created and influenced pipeline.
- Deep events and field marketing experience, with clear evidence of event-driven revenue.
- Genuine marketing operations fluency. Comfortable in the CRM and marketing stack, confident with attribution, funnel metrics, and data quality, and able to build reporting yourself.
- Demonstrated use of AI and automation to increase output and efficiency, not just experimentation.
- Experience marketing across multiple regions or countries, with the cultural and commercial awareness to localize without fragmenting the strategy.
- Exceptional stakeholder management: build trust quickly with executives and sales leaders and keep cross-functional partners aligned.
- A player-coach mindset: strategic enough to set direction, hands-on enough to execute in a lean team, and comfortable operating without a large support structure.
- Clear, credible communication and strong commercial instincts.
- Experience supporting strategic channel partners.
- Ability and willingness to travel frequently, within North America and to APAC.
Skills
- AI-forward
- Growth-oriented
- B2B Marketing
- Brand building
- Full funnel marketing strategy
- Team leadership
- Marketing operations
- Measurement frameworks
- Brand Management
- Thought Leadership
- Global Campaign Management
- Digital Marketing (AEO, SEO, SEM, social media, content marketing)
- Events (trade shows, webinars, hosted events)
- Email Marketing
- PR
- Lead Nurturing
- Budget Management
- Team Development
- Cross-Functional Collaboration
- AI and Automation
- Marketing Tech Stack Management
- ABM programs
- Events and Field Marketing
- Marketing Operations Fluency
- CRM and Marketing Stack Proficiency
- Attribution
- Funnel Metrics
- Data Quality
- Reporting
- Stakeholder Management
- Commercial Instincts
- Channel Partner Support
Location
- USA
- Canada
- Australia
- New Zealand
Work Type
- Full-time
Experience Level
- Senior
- VP level
- Senior director level
Benefits
- Competitive salary
- Enhanced parental leave
- Health Insurance
- Health Care Plan (Medical, Dental & Vision)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
About the Company
- Timescapes is looking for an AI-forward, growth-oriented, senior B2B Marketing leader.