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About the Role

Columbia Sportswear is seeking a passionate and strategically minded Product Marketing Manager, PFG (Performance Fishing Gear) to lead category and product marketing initiatives for one of Columbia's most iconic businesses. This role is ideal for someone with a strong track record in consumer and product marketing, a deep passion for fishing culture, and an authentic understanding of the communities, consumers, and industry that make fishing a way of life. The individual will serve as an expert on the fishing consumer, reflecting their voice throughout the seasonal planning process to shape category strategies that authentically resonate with target audiences.

Responsibilities

Serve as Columbia's marketing expert on fishing consumers, championing their voice throughout the seasonal and long-term planning process.
Develop deep understanding of consumer needs, motivations, participation trends, and lifestyle behaviors across various fishing communities.
Develop category-specific marketing strategies and seasonal recommendations to support business objectives, brand priorities, and commercial opportunities.
Craft compelling product narratives highlighting performance, protection, innovation, functionality, and style for fishing consumers.
Translate technical product benefits into meaningful consumer stories that reinforce Columbia's credibility.
Continuously monitor fishing participation trends, consumer behaviors, cultural shifts, media consumption habits, regional dynamics, and competitive activity.
Drive seasonal Go-to-Market (GTM) strategies for PFG, ensuring alignment across product, brand, commercial, and channel teams.
Identify key storytelling opportunities, product priorities, athlete and ambassador moments, retail activations, and marketing investments.
Cultivate strong relationships across fishing communities, athletes, tournament organizations, guides, content creators, conservation groups, specialty retailers, and industry partners.
Work closely with Consumer Insights, Product Creation, Partnerships, Product Line Managers, Designers, Merchants, and Digital Marketing for cohesive and authentic marketing.
Provide strategic direction and category expertise to inform campaign briefs, storytelling development, channel strategies, and consumer engagement efforts.
Track product and campaign performance, consumer feedback, and sell-through data to refine future strategies.

Requirements

Deep knowledge of fishing culture, communities, events, tournaments, athletes, industry leaders, and influential brands.
Strong understanding of the fishing consumer, particularly within the Southeastern United States.
8+ years of professional experience in consumer marketing and/or product marketing, preferably in outdoor, sporting goods, fishing, hunting, apparel, footwear, equipment, or adjacent industries.
Experience developing consumer-centric marketing strategies informed by marketplace trends, consumer insights, and category expertise.
Experience with technical product storytelling and performance-focused marketing.
Knowledge of fishing retail channels, including specialty fishing retailers, sporting goods retailers, and direct-to-consumer business models.
Experience working with athletes, ambassadors, creators, sponsorships, partnerships, and community-based marketing programs.
Excellent communication and presentation abilities.
Data-driven with experience using analytics, data, and presentation tools (e.g., Excel, PowerPoint, consumer insights platforms, etc.).
Knowledge of product development, merchandising, and insight-driven marketing.

Skills

Consumer Marketing
Product Marketing
Fishing Culture Expertise
Consumer Insights
Marketing Strategy Development
Product Positioning
Go-to-Market Strategy
Community Engagement
Cross-Functional Collaboration
Campaign Development
Performance Analysis
Data Analysis
Presentation Skills

Location

Near Portland, Oregon

Work Type

Hybrid

Experience Level

8+ years

Education Level

Bachelor's degree in Marketing, Business, Communications, or related field

Benefits

Medical
Dental
Vision
Life Insurance
Disability Insurance
Flexible Spending Accounts
Health Savings Account
Voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services)
Employee Assistance Program (EAP) - free and confidential 24/7/365 counseling services
Wellness benefits
Employee discounts
Generous time off program
401k plan with company match

About the Company

Columbia Sportswear Company's mission is to unlock the outdoors for everyone.
Columbia Sportswear Company offers regular full-time employees a benefits package designed to enhance overall employee well-being across physical, social/emotional, financial, career, and community aspects.

Equal Opportunity

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities.
If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.
If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested.