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About the Role
As the GTM Marketing Manager at Torus, you will lead sales enablement content across our product offerings. You will craft product positioning and vertical-specific narratives, build and manage our sales asset library, and support product launch plans. Working closely with sales, product, and marketing teams, you will participate directly in customer calls, conduct target audience research, gather field insights, and lead sales training.
Responsibilities
- Craft clear, compelling product positioning and messaging across all Torus offerings (hardware, software, services).
- Develop and manage end-to-end product launch plans—from internal alignment to external execution.
- Own the customer-facing asset library end to end—case studies, one-pagers, pitch decks, battlecards, and vertical-specific content—and keep every asset organized, versioned, and factually accurate.
- Identify and develop customer case studies and testimonials across utility, commercial & industrial, and data center verticals.
- Work side by side with sales: join customer and prospect calls, capture what you hear firsthand, and use those learnings to quickly iterate on assets and tactics.
- Conduct customer research to better understand the pain points and motivations of our users and choosers within our target verticals.
- Lead internal training for sales, marketing, customer support, and cross-functional teams on new products, features, and messaging.
- Partner with sales, product, and marketing teams to ensure GTM alignment and message consistency.
- Monitor competitive landscape and market shifts to inform positioning and sales strategy.
Requirements
- 5+ years in product marketing or GTM roles, ideally in B2B tech, energy, or hardware + software environments.
- A systems thinker—highly detail-oriented, assertive, and able to take real ownership of outcomes without waiting to be asked.
- Proven experience building sales enablement content and delivering training.
- Familiarity with product launch frameworks.
- Strong written and visual communication skills—comfortable translating technical features into customer-facing value.
- Experience collaborating cross-functionally with product, sales, and design teams.
- Strong research skills and a proven ability to quickly understand the landscape of a new customer segment, vertical, or industry.
- Comfortable working independently in a fast-moving, high-accountability environment.
- Applicants must already have the legal authorization to work in the US without requiring any employer sponsorship.
- Regularly operates a computer and other peripheral office equipment such as a printer or mouse.
- Ability to communicate information so others can understand. Must be able to exchange accurate information in these situations.
- Must report to work reliably and with the ability to use full and unimpaired skills and judgment to safely execute your job.
- Proficiency in reading, writing, and speaking English required.
- When on the production floor, required to don personal protective equipment to include, but not limited to ear protection, gloves, eye protection and/or safety helmet.
- When on the production floor, ability to observe, detect and respond to audible and visual machine malfunction warnings.
Skills
- Strong copywriting ability
- Strong eye for design
- Experience with Hubspot
Location
- Salt Lake City/South Salt Lake warehouses
- Hybrid remote
Work Type
- Full-Time
- Salaried
- Hybrid remote
Experience Level
- 5+ years
Salary/Compensations
- $150,000 - 170,000
Benefits
- Employee Rewards Package including equity
- 401(k) Retirement Savings Plan
- Torus paid life and AD&D Insurance with options to purchase additional coverage
- Voluntary short- and long-term disability insurance
- Health Benefits Package: Choice between traditional PPO or HSA-eligible medical plans with Torus covering 50% of medical premiums; Dental insurance; and Vision insurance
- Plan participants have access to telehealth services, mental health support and coaching, and exclusive discounts on brands, dining, entertainment, and more.
- Unlimited discretionary PTO or 10 days annual PTO
- 10 paid company holidays
- Waiting period-free 100% paid parental leave
- Regular company-wide offsites
- Team members receive Torus branded gear
- Peer Recognition Program
- Fully stocked break rooms with free snacks and drinks.
About the Company
- Torus is proud to be an Equal Opportunity Employer.
Equal Opportunity
- All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
- Torus participates in E-Verify. Once you accept a job offer, we will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from your Form I-9 to confirm work authorization.