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About the Role
The Associate Brand Manager will collaborate with the brand team (Yogurt & Liquid) to plan, manage, and execute marketing initiatives for Foodservice sales teams. This role involves ownership of brands or specific components of larger brands, partnering closely with brand managers. This is a 12-month term position.
Responsibilities
- Implement marketing/brand plans and lead with executional excellence all elements of the marketing mix with guidance from their manager.
- Proactively monitor the achievement of volume and profitability targets of the brand(s) by tracking competitive promotional activity, consumer and in-store promotion activity and issuing monthly reports of performance versus plan.
- Analyze market, consumer, and financial data to provide recommendations for growth opportunities and threats.
- Build the brand through execution and optimization of marketing plans including media support, consumer promotions, and in-store promotional activity.
- Lead execution of marketing communication activities in partnership with their manager to ensure effective consumer communication.
- Proactively manage and execute projects such as reformulations, packaging design/format changes and re-launches.
- Effectively lead cross-functional teams with strong project management to expedite the commercialization process.
- Support the development of the Long Term Plan by providing data and analysis.
- Track and manage marketing spend within budget.
- Cultivate strong working relationships with internal and external partners to support effective communication and collaboration.
- Provide valuable insight and feedback to stakeholders as required.
- Collaborate with Sales functions to develop and validate in-store executions aligned with business growth targets.
- Continuously monitor and assess results versus target and implement action plans as required.
Requirements
- 1-2 years of brand management experience; CPG experience is preferred.
- Post-secondary education in marketing or a related discipline; University degree preferred.
- Pro-actively anticipate problems.
- Analytical skills with reporting accuracy.
- Solid understanding of marketing and business fundamentals.
- Ability to successfully execute multiple projects.
- Proficient with Nielsen data.
- Strong initiative and the ability to influence without authority.
- Ability to work independently and function as a strong team player.
- French speaking is an asset.
- Bilingualism is required as the position involves frequent communications with partners, factories, and headquarters located outside Quebec.
Skills
- Brand Management
- CPG Experience
- Marketing
- Analytical Skills
- Project Management
- Nielsen Data Proficiency
- Communication
- Collaboration
- Business Acumen
- Bilingualism (English/French)
Location
- Canada
Work Type
- Hybrid
- Term
Experience Level
- Associate
Education Level
- Post-secondary education in marketing or a related discipline
- University degree preferred
Salary/Compensations
- $78,600.00–$98,300.00
Benefits
- Competitive Base Salary
- Retention Bonus of 15% paid at the end of the contract
- 8% vacation pay
- Health & Dental Benefits starting day 1
- Learning and Development opportunities
- Potential for future full-time permanent opportunities
About the Company
- Lactalis Canada is Canada's #1 branded dairy company and recognized as one of Canada's top employers by Forbes.
- As part of Lactalis Group, the world's leading dairy company, Lactalis Canada focuses on innovation and quality.
- The company offers a flexible hybrid work model with 40% remote work.
- The office environment includes free parking, coffee, snacks, and an on-site gym.
- Lactalis Canada is committed to ESG (Environmental, Social, and Governance) and sustainability.
- The company values diversity and inclusion, aiming to create an environment that welcomes all.
Equal Opportunity
- Lactalis thrives on the value each person brings.
- We're dedicated to amplifying diverse voices, inviting personal and professional growth, and embracing everyone's true selves.
- We're committed to crafting an environment that genuinely welcomes all, reflecting the richness of our people and communities.
- Our promise extends to accessible processes and spaces.
- If you require accommodation due to a disability (which may be visible or invisible, temporary, or permanent), please inform our Talent Acquisition team – confidentiality will be maintained.