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About the Role
The Director, Client Growth & Engagement leads growth, engagement, and client experience initiatives to generate opportunities and improve outcomes across the Benefits & Insurance client journey. This role translates sales funnel insights into actions that drive awareness, engagement, conversion, and lifetime client value.
Responsibilities
- Lead growth and engagement initiatives that increase acquisition, engagement, conversion and retention
- Partner closely with the Insurance Sales team to generate opportunities and improve lead conversion
- Develop and execute campaigns, client journeys and engagement strategies across Portable Benefits, Individual Health & Dental, and Individual Insurance
- Optimize member and client communications, digital journeys and engagement strategies using a test-and-learn approach to improve outcomes
- Lead voice of customer and client satisfaction programs, ensuring feedback is captured in initiatives
- Partner with Performance management to identify sales funnel opportunities and prioritize actions that improve conversion and growth
- Measure and report on the impact of growth and engagement initiatives
- Collaborate with Sales, Marketing, Digital, Tech and Member Experience teams to implement initiatives
- Partner with Client Growth & Engagement leaders across CAS to create a more connected experience for plan members and clients
Requirements
- 7+ years of experience in growth, customer experience, client engagement, sales enablement, or related leadership roles.
- Experience designing and delivering initiatives that drive engagement, conversion, and business growth.
- Strong understanding of customer journeys and client experience improvement practices.
- Experience using data and client insights to identify opportunities and improve outcomes.
- Proven ability to manage multiple initiatives and priorities simultaneously.
- Strong collaboration and stakeholder management skills.
- Experience in insurance, benefits, financial services, or a related industry.
Work Type
- Permanent
- Full Time
- Hybrid
Experience Level
- 7+ years of experience
Salary/Compensations
- $114,200 - $164,200 annually
Benefits
- Career Development: Opportunities for career advancement, access to industry-leading learning programs and up to $2,000 annually towards education reimbursement.
- Health & Wellness: Flexible health and dental benefits, plus a $5,000 mental health benefit to support your well-being.
- Time Off: In addition to regular vacation and personal days, we support community involvement with a volunteer day.
- Financial Security: Company-matching pension plan, share ownership program and additional investment options.
- Rewards and Recognition: Employee recognition programs, service milestone celebrations, employee discounts and more!
- Emphasis on Community: Workplace where employees feel connected and supported through Employee Resource Groups (ERGs), mentorship programs, social clubs and events.
About the Company
- Client Advisory Services (CAS) is Canada Life's advice and sales organization focused on building individual relationships with plan members and clients.
- Our Benefits & Insurance team helps bring that ambition to life by providing advice, guidance, and support across insurance and benefits solutions, helping Canadians navigate important health, coverage, and financial decisions.
- The team supports plan members and clients with optional and portable benefits, life conversions, and digital-direct insurance journeys.
- Through expert advice, advisor enablement and a focus on the client experience, we help Canadians make informed decisions while creating opportunities to strengthen long-term relationships with Canada Life.
- We’re united by a shared purpose: to improve the financial, physical and mental well-being of Canadians.
- Our company is trusted by 1 in 3 Canadians and contributes to the strength of communities across the country.
- We’re looking for people who live our values everyday: we step up, we do the right thing, and we deliver – for our customers, communities and each other.
- Are you someone who always strives to do the right thing, who steps up for themselves and others, and who delivers with impact? Then we want to hear from you!
Equal Opportunity
- We’re committed to removing barriers and ensuring equal access to employment. Applicants requiring reasonable accommodation during the application process may contact talentacquisitioncanada@canadalife.com. All information provided will be handled in accordance with applicable laws and Canada Life policies.
- Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted.