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About the Role
This role plays an important part in ensuring that Wellcome's digital communications reach and engage the right audiences through effective paid media, email marketing and audience development strategies. The role offers the opportunity to shape digital marketing practice across a globally respected organisation, helping Wellcome engage key audiences and maximise the impact of its work. You'll play a leading role in developing new approaches to audience engagement, experimentation and AI-enabled marketing, while working alongside colleagues committed to improving health for everyone.
Responsibilities
- Lead the development and delivery of Wellcome's digital marketing strategy across paid channels and audience growth initiatives.
- Oversee planning, optimisation and performance across paid search, paid social, display, video and emerging channels.
- Lead a unified newsletter strategy, using segmentation, automation and personalisation to increase audience engagement.
- Use audience insight, experimentation and AI-enabled tools to improve targeting, performance and return on investment.
- Build strong relationships with internal stakeholders, agencies and external partners to deliver effective campaigns and communications.
- Contribute to a diverse and inclusive culture across the organisation, collaborating across departments.
Requirements
- Proven experience in digital marketing, including paid media planning, buying and optimisation across channels such as paid search and paid social.
- Experience leading email and newsletter programmes, including segmentation, automation and performance optimisation.
- Strong analytical skills, with experience using data, insight and experimentation to inform decisions and improve performance.
- Strong project management skills, with experience delivering complex multi-channel campaigns and managing competing priorities.
- Ability to produce high-quality work under pressure while managing multiple stakeholders and deadlines.
- Comfortable operating in a complex stakeholder environment, influencing colleagues and senior leaders, and balancing multiple priorities while delivering high-quality work.
Skills
- Paid media
- Email marketing
- Audience development
- Data analysis
- Experimentation
- AI-enabled tools
- Segmentation
- Automation
- Personalisation
- Project management
- Stakeholder management
Location
- Euston Road offices
Work Type
- Permanent
- Full Time
- Hybrid
Experience Level
- Experienced digital marketing professional
Salary/Compensations
- Range from 50,480 - 63,100 per annum
Benefits
- Flexible working options
About the Company
- The Wellcome Trust is a global charitable foundation. We improve health for everyone by funding science, leading policy and advocacy campaigns, and building partnerships.
- We plan to spend £16bn over the next ten years, funding new discoveries in life, health, and wellbeing, and taking on three global health challenges: mental health, infectious disease and climate and health.
- These challenges need the bold science we support, but they won't be solved by science alone.
Equal Opportunity
- Diversity and Inclusion is at the heart of everything we do
- Diversity and Inclusion is a priority at Wellcome. We are committed to cultivating a fair and inclusive environment, where everyone can be themselves and thrive.
- We are happy to discuss flexible working options for all roles.
- We work to ensure that our recruitment processes are as inclusive as possible to everyone.
- This includes making adjustments for people who have a disability or long-term condition.