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About the Role
We are looking for a Senior Growth Marketing Manager to oversee the performance and growth marketing function at Audicus. This role is accountable for the full acquisition funnel, owning channel strategy and budget allocation across paid media, and building the conversion rate optimization program.
Responsibilities
- Own the performance and growth marketing function end to end, with full accountability for lead volume, CAC, and revenue contribution.
- Own and allocate the paid media budget across channels, continuously shifting spend toward the highest-return opportunities.
- Run the conversion rate optimization program: define the testing roadmap, prioritize hypotheses, and execute A/B and multivariate tests.
- Manage affiliate partners and marketing vendors end to end.
- Lead channel diversification - identify, test, and scale new acquisition channels and audiences.
- Own growth reporting and dashboards, translating performance into clear, prioritized recommendations.
- Partner with Lifecycle, Brand, Product, and Sales so that paid traffic, landing pages, and lead handoff operate as one system.
- Provide support to our B2B2C partnerships, primarily landing page and lead capture optimization for existing partner programs.
- Ensure paid and organic strategies reinforce rather than compete with each other, partnering on SEO and AEO/GEO visibility efforts.
Requirements
- 5+ years running paid search and social at scale, with direct hands-on ownership of budget, channel strategy, and creative testing.
- Demonstrated success running CRO and A/B testing programs that measurably improved lead capture and lowered CAC.
- Advanced analytical skills - comfortable building and maintaining dashboards, working fluently across Google Ads, GA4 and other platforms, and defending a recommendation with data.
- Experience managing external vendors and partners against clear performance expectations.
- A test-and-learn mindset, with the discipline to document, review, and scale what works.
- Strong project management and prioritization skills in a resource-constrained environment.
- Proven ability to lead cross-functionally and influence without formal authority.
- Demonstrated results, or testing experience, with AI systems to increase bandwidth and results.
- Mindset of continuous improvement and learning.
Skills
- Paid search
- Paid social
- Affiliate marketing
- Conversion rate optimization (CRO)
- A/B testing
- Multivariate testing
- Google Ads
- GA4
- SEO
- Project management
- Data analysis
- Vendor management
- AI systems
Location
- New York City
Work Type
- Hybrid
- Remote
Experience Level
- Senior
Salary/Compensations
- $145-155K/year
Benefits
- Medical, Dental, Vision Insurance
- Paid Family Leave
- Flexible PTO
- Continuing Education Stipend
- Commuter Benefits
Equal Opportunity
- We are focused on building a diverse and inclusive workforce. If you're excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.