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About the Role

Soda is hiring a Performance Marketer to own paid acquisition end-to-end. This role involves creating ad copy, assets, and landing pages, managing the budget, and analyzing performance data to optimize campaigns. You will report to a co-founder and join the Growth team.

Responsibilities

Own paid acquisition end to end across various platforms including LinkedIn, Meta, Google, Reddit, ChatGpt, and X.
Create ad creative, including copy, static images, video, and landing pages.
Implement a rigorous testing cadence: hypothesis, ship, read, and kill.
Manage the budget and focus on generating pipeline and qualified meetings.
Collaborate with founders, customer engineers, and customers to refine market messaging.
Run enterprise B2B paid campaigns for a company with no existing brand pull.
Utilize AI tools to produce and iterate creative at scale.
Take ownership of the budget and achieve performance targets.
Manage landing pages, tracking, conversion APIs, UTMs, and CRM functionalities.
Communicate effectively with data engineers and CDOs.

Requirements

Proven experience running enterprise B2B paid acquisition campaigns at a startup or growth-stage technical company.
Experience in data, infrastructure, developer tools, security, or observability sectors.
Demonstrated ability to run paid campaigns for companies with limited brand recognition and tight budgets.
Obsessed with experimentation and a track record of running numerous tests.
Experience creating ad creative, including copy, static, and video.
Proficiency in using AI tools for creative production and iteration.
Experience with budget ownership and achieving performance goals.
Sufficient technical skills for landing pages, tracking, conversion APIs, UTMs, and CRM.
Strong data fluency to effectively communicate with technical audiences.
Excellent written English communication skills.

Skills

Paid acquisition
Performance marketing
Paid media management
Demand generation
Growth marketing
Creative strategy
Media buying
Ad creative production (copy, static, video)
Landing page development
Budget management
Data analysis
A/B testing
AI tools for creative
Technical marketing skills (landing pages, tracking, APIs, UTMs, CRM)
Data fluency
Written communication

Location

Fully remote (US or EU-based)

Work Type

Fully remote
Full-time

Experience Level

Founder or first-marketer background
Experience building a paid function from zero

Salary/Compensations

$120,000-$130,000 / €110,000-€120,000 per year + equity

Benefits

Equity
All the tokens you need, across all frontier models
Real budget, real ownership, no micromanagement
Colleagues in 12+ countries
Local equivalent of PTO, retirement, and medical cover

About the Company

Soda provides the data quality layer for major companies like Disney, Ralph Lauren, and CBRE, and its open-source engine is used by companies such as Tesla and Walmart.
Soda's mission is to monitor the world's decisions by building the first Data & AI performance monitoring platform.
The company values freedom with responsibility, transparency, and a growth mindset.
Soda avoids politics, has no tolerance for dishonesty, and values open and direct communication.
The company proactively addresses potential issues and overcommunicates frequently.
Employees have full autonomy to make impactful decisions.