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About the Role
Embedded insurance is sold inside another company's product to buyers who aren't actively seeking insurance. This role is crucial for developing the competitive context, product comparisons, playbooks, and objection handling materials needed by sales, partner, and marketing teams to effectively sell insurance within specific industries.
Responsibilities
- Own competitive reviews by vertical, covering embedded providers and traditional alternatives.
- Build insurance product comparisons at the coverage, structure, and economics level.
- Run win/loss reviews and feed learnings back into the product roadmap.
- Develop buyer and partner personas for each vertical and channel.
- Build and maintain a messaging house per vertical, with value propositions tied to product capability.
- Provide Marketing with a documented source of messaging and value propositions for content creation.
- Write sales playbooks, narratives, and talk tracks by vertical and channel.
- Build objection handling and FAQ material.
- Produce feature and product value briefs, sales presentations, and associated training.
- Produce source material for the partner marketing team, including product detail, positioning, value narratives, and competitive context.
- Write value realization narratives for partner and client marketing programs.
- Support channel-specific launches.
- Own launch plans for new products, channels, and verticals, and manage the launch calendar.
- Document launch successes and apply learnings to future launches.
Requirements
- 7+ years in B2B product marketing, with experience as both a specialist and senior individual contributor.
- Deep sales enablement experience, including playbooks, talk tracks, objection handling, battle cards, and training.
- Demonstrated competitive intelligence work, including primary research, win/loss analysis, and comparison material.
- Track record of building positioning and messaging by persona and industry.
- Experience translating complex or technical products into understandable language for buyers and internal teams.
- Comfortable working directly with product managers and engineers through a product lifecycle.
- Strong writing skills, with an emphasis on accuracy.
- Self-directed, capable of building the structure for a new function.
Skills
- Competitive intelligence
- Product marketing
- Sales enablement
- Positioning and messaging
- Content creation
- Launch management
- Primary research
- Win/loss analysis
- Persona development
- Messaging architecture
- Sales playbooks
- Objection handling
- Product lifecycle management
- Technical writing
Location
- Remote
Work Type
- Full-time
Experience Level
- Senior
Education Level
- Pragmatic Institute training, Product Marketing Alliance certification, or equivalent formal product marketing grounding (preferred)
Salary/Compensations
- $100,000 - $135,000 per year
Benefits
- Health insurance
- Dental insurance
- Life insurance
- Flexible PTO
- 401(k)
- Paid parental leave
About the Company
- Vertical Insure is building the future of embedded insurance.