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About the Role
FB Society is seeking a dynamic, strategic, and results-driven Brand Manager to lead and elevate marketing efforts across our actively growing restaurant concepts. This role will oversee all aspects of brand management, digital and traditional marketing, customer engagement, and overall growth strategy. The ideal candidate will have a passion for hospitality, a strong understanding of consumer trends within the food and beverage industry, and a proven track record of driving brand success through innovative and effective marketing campaigns.
Responsibilities
- Develop and execute marketing strategy, designing and implementing comprehensive marketing plans that align with brand vision and business objectives across multiple restaurant concepts.
- Manage brand consistency in messaging, tone, and visual identity across all platforms and locations.
- Oversee digital marketing efforts, including website management, email marketing, social media strategy, and paid advertising to increase customer engagement and drive foot traffic.
- Conduct market research to identify industry trends, monitor competitor activities, and stay current with marketing best practices, using insights and data to refine marketing strategies.
- Collaborate with operations, design, and finance teams to ensure marketing initiatives align with business objectives and revenue goals.
- Develop relationships with media and influencers, assist in coordinating PR initiatives, and foster community partnerships to enhance brand presence and reputation.
- Identify and activate local marketing opportunities, sponsorships, and grassroots initiatives, partnering with restaurant operations to execute sales-building promotions.
- Manage the marketing budget, ensuring effective resource allocation, cost management, and strong return on investment.
Requirements
- 3+ years of experience in marketing, with a minimum of 1 year in a role within the restaurant, hospitality, or consumer retail sector.
- Proven experience with digital marketing, social media strategy, and brand management.
- Strong analytical skills with experience in market research, data analysis, and customer insights.
- Ability to handle and prioritize multiple projects in a fast-paced environment.
- Excellent written and verbal communication skills.
- Demonstrated ability to lead and inspire a team.
- Passion for food and the restaurant industry, with a keen understanding of current food and dining trends.
Skills
- Digital marketing
- Social media strategy
- Brand management
- Market research
- Data analysis
- Customer insights
- Budget management
- Public relations
- Community engagement
- Local store marketing
Experience Level
- 3+ years of experience in marketing
- 1+ year in a role within the restaurant, hospitality, or consumer retail sector
Education Level
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
Salary/Compensations
- $75,000–$80,000 + Bonus
Benefits
- PTO
- 401K with Matching
- Comprehensive health, dental, and vision coverage
- Dining discounts at all of our restaurant locations
- Opportunities for professional growth and development within a fast-growing company
About the Company
- FB Society is a fast-growing company in the hospitality industry.
- We value creativity, community, and a genuine love for exceptional dining experiences.
Equal Opportunity
- We participate in the E-Verify program.
- As part of our commitment to maintaining a legal workforce, we verify the employment eligibility of all new hires through E-Verify.