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About the Role
We are looking for a Performance Marketing Manager to transform our paid acquisition program into a scaled growth engine. Paid acquisition is already a fast-growing channel for us, and this role will focus on significant expansion. This is a hands-on position where you will be directly involved in account management, data analysis, and creative reviews.
Responsibilities
- Own and continuously optimize paid social campaigns on Meta, using performance data to inform targeting, budget, and creative decisions.
- Maintain a consistent pipeline of ad creative by collaborating with the influencer team and external partners.
- Explore and test new advertising platforms, scaling successful ones to diversify the acquisition engine.
- Build and utilize dashboards for real-time performance monitoring with support from the analytics team.
- Manage budget planning and pacing across all channels, aligning spend with performance and growth objectives.
- Partner with the Brand team to amplify major campaigns and moments through paid channels, coordinating with organic, influencer, lifecycle, and PR efforts.
Requirements
- 4-6+ years of experience in performance marketing, with primary expertise in hands-on paid social.
- Proven experience in end-to-end ownership of a paid acquisition program, from strategy to execution.
- Strong ability to back decisions with data and a keen eye for effective ad creative.
- Ability to protect brand tone and visual identity while executing performance-driven campaigns.
- Low-ego and collaborative approach, with the ability to advocate for needs while respecting others' priorities.
- Willingness to push for necessary resources, including budget and creative support.
- Desire to grow into a leadership role, potentially building and managing a team.
Skills
- Performance Marketing
- Paid Social
- Meta Ads
- Data Analysis
- Creative Review
- Budget Management
- Cross-functional Collaboration
- Platform Testing
- Dashboard Creation
Location
- Remote
Work Type
- Full-time
Experience Level
- Mid-level
- Senior
Benefits
- Opportunity to build and lead a team.
About the Company
- Tin Can is developing technology to give children social independence without smartphones, by creating a private network device with safety features.
- The company is building a bold, authentic, nostalgic, and quirky brand.
- Tin Can aims to offer a simpler and better alternative to current tech-infused childhoods.
- The company is focused on protecting childhood and promoting analog experiences with real conversations and connection.