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About the Role

As the Email Marketing Manager, you will be the hands-on operator responsible for turning Sorenson’s lifecycle marketing strategy into timely, relevant, and measurable customer communications across CaptionCall, VRS, and Enterprise. You will build, launch, monitor, and optimize campaigns and automated journeys that move customers from lead conversion and onboarding through activation, engagement, retention, and reactivation. Although email will be the role’s primary channel, you will orchestrate coordinated experiences across SMS, direct mail, push notifications, in-app messaging, outbound-call triggers, and compliant paid-media audiences.

Responsibilities

Build, launch, monitor, and optimize email, SMS, direct-mail, push-notification, and in-app campaigns that support customer conversion and lifecycle objectives.
Coordinate cross-channel customer actions, including triggering outbound calls, initiating direct mail, and adding or suppressing customers in compliant paid-media audiences.
Translate lifecycle strategies and customer-journey requirements into executable campaigns, workflows, audience rules, and increasingly sophisticated automated and event-triggered journeys.
Build customer segments and manage eligibility, consent, suppression, contact-frequency, and channel-preference rules.
Conduct end-to-end quality assurance and coordinate approvals with Legal, Compliance, Product, Customer Experience, and business-line marketing teams.
Monitor campaign delivery, deliverability, engagement, conversion, customer response, and incremental impact; recommend and implement improvements based on results.
Develop test plans and holdout groups, document results, and apply learnings to improve lifecycle performance and return on investment.
Maintain the centralized campaign calendar, intake process, templates, documentation, naming conventions, and standard operating procedures.
Support lifecycle-platform selection and implementation by defining campaign, journey, audience, content, and data requirements.
Ensure personal responsibility for gaining a working understanding of all regulatory and legal requirements related to your role/work product and ensuring that those requirements are met.
Other duties as assigned.

Requirements

5 year experience executing email, CRM, marketing automation, or lifecycle campaigns, including segmentation, quality assurance, reporting, and optimization.
Hands-on experience building multistep campaigns and automated customer journeys in an enterprise email service provider or customer-engagement platform.
Working knowledge of email deliverability, audience segmentation, consent management, suppression rules, contact-frequency governance, and campaign quality assurance.
Ability to interpret campaign data, design meaningful tests, and turn results into practical optimizations that improve conversion and customer value.
Strong project-management and organizational skills with rigorous attention to detail and the ability to manage multiple deadlines and stakeholder approvals.
Clear written and verbal communication skills and the ability to collaborate effectively with Marketing, Product, Customer Experience, IT, Legal, and Compliance teams.
Customer-first mindset and sound judgment when working with sensitive customer information and regulated communications.
Ability to sit and/or stand at a desk and work with a computer for extended periods of time.
Dexterity of hands and fingers to operate a computer keyboard, mouse, tools, and to handle other computer components.
Regular and predictable attendance required.
Possess the requisite integrity to maintain highly confidential, sensitive information in strictest confidence.

Skills

Braze experience preferred
Email deliverability
Audience segmentation
Consent management
Suppression rules
Contact-frequency governance
Campaign quality assurance
Data interpretation
Test design
Optimization
Project management
Organizational skills
Attention to detail
Written communication
Verbal communication
Collaboration
Customer-first mindset
Judgment

Experience Level

5 years

Education Level

4 Year Bachelor’s Degree in Marketing, Communications, Business, or a related field.

About the Company

Leveraging the Power of Language, we connect lives and enrich the human experience.
To provide global language services that expand opportunities, nurture belonging, and empower the world to connect beyond words.
As one of the world’s leading language services providers, Sorenson combines patented technology with human-centric solutions.
We strive to increase accessibility and inclusion through communication solutions for all: call captioning and video relay services, over-video and in-person sign language and spoken language interpreting, translation, real-time captioning, and post-production language services.
Sorenson’s impact vision and plan extends to enhancing generational wealth and inclusive workplaces for our employees and the communities we serve.
We achieve great things together working “The Sorenson Way” with our employee values: Customer First, Can-Do Attitude, Collective Action, Growth Mindset, Ownership, and Connect Direct.

Equal Opportunity

Sorenson Communications is an EOE, Disability/Age Employer.