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About the Role
Base is seeking an Organic Social Content Manager to build the company into a distinctive, entertaining, and trusted energy brand on social media. This role involves owning the day-to-day operations of Base’s organic channels, including content calendar development, content creation, publishing, audience engagement, and performance analysis. The ideal candidate will translate Base's mission, products, customers, and employees into engaging, platform-native stories.
Responsibilities
- Own Base’s organic social strategy, content calendar, and publishing cadence across Instagram, TikTok, YouTube, LinkedIn, X, and emerging platforms.
- Develop original, recurring content series that make Base, energy, and the grid interesting, useful, and fun to follow.
- Concept, script, capture, edit, write, and publish platform-native content, including short-form video, photos, graphics, carousels, and written posts.
- Find compelling stories across Base’s customers, products, installations, employees, markets, and mission, then turn them into content people want to watch and share.
- Balance planned programming with reactive content, moving quickly on trends, customer conversations, cultural moments, and company news.
- Maintain the content calendar and manage the workflows behind it, including briefs, assets, approvals, deadlines, and platform-specific adaptations.
- Collaborate with design, marketing, product, operations, and other teams to support launches, events, market expansions, and major company moments.
- Build relationships with Base’s audience by responding to comments and messages, amplifying customer stories and user-generated content, and identifying advocates.
- Track organic reach, shares, saves, watch time, engagement, audience growth, and the performance of recurring series, using insights to improve future content.
- Stay close to platform changes, emerging formats, internet culture, and the brands and creators setting the standard for social content.
Requirements
- Experience creating and managing organic social content for a consumer brand, product-led company, creative agency, media company, or similarly fast-moving organization.
- A portfolio of original social work that demonstrates strong ideas, platform-native execution, and measurable audience or engagement growth.
- Hands-on content creation skills, including scripting, filming, editing, copywriting, and packaging content for platforms.
- Strong short-form video instincts, including hooks, pacing, framing, captions, sound, and storytelling.
- Comfort using mobile-first editing tools such as CapCut, Premiere, or similar software.
- Excellent writing skills and the ability to make technical or unfamiliar subjects clear, human, and interesting.
- Deep familiarity with Instagram, TikTok, YouTube, LinkedIn, and X, including audience expectations for each platform.
- Strong creative judgment and a high bar for what is worth publishing.
- Comfort working both behind and in front of the camera, and assisting others to feel natural on camera.
- A data-informed mindset, with the ability to interpret content performance and apply lessons learned.
- Strong organizational skills and attention to detail, with the ability to manage a high-output calendar, multiple collaborators, and fast-moving deadlines.
- A proactive, resourceful attitude and comfort creating structure in a fast-paced, high-ownership environment.
- Portfolio including three to five examples of social content created, with explanations of the idea, contribution, and performance learnings.
Skills
- Content creation
- Social media strategy
- Content calendar management
- Publishing
- Audience engagement
- Performance analysis
- Short-form video
- Scripting
- Filming
- Editing
- Copywriting
- Platform-native content development
- Trend analysis
- Community building
- Data interpretation
- Mobile-first editing tools (CapCut, Premiere, etc.)
- Collaboration
- Organizational skills
- Attention to detail
Location
- In-person
Work Type
- Full-time
- Onsite
Experience Level
- Mid-level
About the Company
- Base is America’s next-generation power company, rebuilding the foundation of electricity by deploying a vast network of distributed batteries to transform the grid into a resilient and abundant system.
- The Marketing team is lean, high-ownership, and results-driven, operating with clear accountability, tight feedback loops, and a strong bias toward action.
- Base is a startup where priorities shift and evolve quickly.