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About the Role
Dentsu Programmatic is seeking a proactive and team-oriented Senior Buyer, Programmatic to own account management planning, campaign setup, and activation for a portfolio of clients. This role involves close collaboration with internal teams to deliver a superior programmatic offering, focusing on campaign planning, oversight, optimization, and reporting to achieve client objectives.
Responsibilities
- Provide oversight of programmatic campaigns across various platforms to a team of programmatic specialists and traders.
- Lead discussions about potential campaigns and attend new campaign briefings, including assisting with the RFP creation.
- Manage campaigns from beginning to end – from initial briefings, planning, platform(s) setup and go-live to post reporting.
- Ensure all media plan requirements are correctly communicated to all relevant teams and entered accurately in the appropriate platforms.
- Work effectively with internal and external partners including planners and media partners.
- Provide leadership on post-launch audits, campaign optimizations & pacing on campaigns.
- Address and solve any potential challenges or opportunities within live campaigns.
Requirements
- 3 - 5 years of programmatic experience.
- In-platform experience with DSPs including DV360, Amazon, Teads & The Trade Desk.
- Understanding of tagging, ad serving & campaign management tools.
- Strong problem solving and critical analysis skills.
- Desire to continuously learn and develop.
- Aptitude to build and maintain strong working relationships.
- Excellent communication and writing skills.
- Ability to lead a team and strong attention to detail.
- Advanced Excel & PowerPoint knowledge.
Skills
- Programmatic
- DSP
- DV360
- Amazon DSP
- Teads
- The Trade Desk
- Tagging
- Ad Serving
- Campaign Management
- Problem Solving
- Critical Analysis
- Communication
- Writing
- Team Leadership
- Attention to Detail
- Excel
- PowerPoint
Location
- Toronto
Work Type
- Full time
- Permanent
Experience Level
- Senior
Salary/Compensations
- $60k-$67k
Benefits
- Medical
- Dental
- RRSP
- Paid time off
About the Company
- Dentsu programmatic is shaping the future of programmatic.
- [dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages.
- We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results.
- We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work.
Equal Opportunity
- We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.