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About the Role
We’re looking for a Digital Advertising Officer to deliver paid digital marketing campaigns, helping spread the word about Dogs Trust.
Responsibilities
- Manage campaigns throughout the full lifecycle, from briefing with our media agency, to building and developing creative assets and copy, with a particular focus on paid social campaigns on Meta Ads and Google Ads.
- Optimise and test campaigns, using platform data and Google Analytics 4 (GA4) to track KPIs, interpret performance, and provide actionable, data-driven recommendations to maximise impact.
- Work closely with stakeholders across the charity to ensure campaigns are optimised, and all content reaches the appropriate audience.
Requirements
- Experience of working with paid digital advertising campaigns, specifically Meta Ads and Google Ads.
- Strong understanding of pay-per-click advertising and paid social.
- Strong analytics skills, with the ability to interpret data and make decisions accordingly.
- Effective time management and prioritisation skills.
- Creative copywriting skills are essential.
- A passion for Dogs Trust and the work we do.
Skills
- Meta Ads
- Google Ads
- Google Analytics 4 (GA4)
- Pay-per-click advertising
- Paid social
- Data analysis
- Creative copywriting
Location
- London
Work Type
- Fixed Term - Full Time
Salary/Compensations
- £35,875 per year
Benefits
- Benefits
About the Company
- The Digital Team is responsible for developing and maintaining Dogs Trust's digital presence, including its website and other online platforms and services.