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About the Role
This role joins the Integrated Marketing team, turning annual business and marketing goals into campaigns and sales enablement programs that deliver measurable business results. You will collaborate across marketing and Kensington's lines of business teams to drive collective results and introduce custom campaigns when needed. You'll bring hands-on experience from luxury marketing, where the audience is discerning, the product is considered, and brand consistency matters at every touchpoint.
Responsibilities
- Plan, build and execute customer-centric campaigns across Kensington Villas, Yachts, Expeditions Kensington Private Client and support launching new travel products for our affluent audience, against annual lead generation goals.
- Establish KPIs and report against lead generation and engagement goals, using data-driven analytics to drive optimizations and pivots as a true business partner to the line of business teams.
- Build sales collateral and tools that support converting leads to travel bookings in an approach that is thoughtful and considerate for our customers and as efficient as possible.
- Partner with sales teams to identify where marketing can remove friction and accelerate the path from lead to booking.
- Partner with the creative and marketing owned channel teams to produce relevant and compelling content across social media, video, CRM, webinars and experiential, to drive community engagement, education and leads.
- Work collaboratively with marketing operations, creative team, the marketing channel leads to ensure we drive the most effective business impact leveraging these always on programs and ensure we are true to the Kensington brand.
- Partner with business stakeholders across Kensington’s products to ensure integrated plans reflect each product's priorities.
Requirements
- 10 years in digital, CRM, webinars, social and experiential ideally in luxury or travel.
- Direct experience building sales enablement tools or collateral that drove measurable business results.
- A track record of managing campaigns against clear KPIs and adjusting course based on performance.
- Comfort managing multiple campaigns and stakeholders at once, with strong attention to detail and brand.
- Confident thinker and doer with an entrepreneurial and collaborative approach.
- Experience in leveraging AI to streamline marketing efforts and build efficiency.
- Comfort with performance data and reporting against clear KPIs.
Skills
- Digital marketing
- CRM
- Webinars
- Social media marketing
- Experiential marketing
- Luxury marketing
- Travel marketing
- Campaign management
- KPI reporting
- Data-driven analytics
- Sales enablement
- Content creation
- Community engagement
- AI for marketing
- Performance data analysis
Location
- Downtown Toronto
Work Type
- Hybrid
Experience Level
- 10 years
Salary/Compensations
- $70,000 to $90,000
Benefits
- Competitive compensation package
- Strong pay for performance rewards approach
- Opportunity to participate in incentive programs
- Compensation tied to business and individual performance
About the Company
- Kensington delivers the world’s most personal travel experiences.
- We bring to life each client’s desire to travel in a way that’s tailored specifically for them, in the company of local private guides who ensure that they enjoy the authentic best of their destination.
- The result is a unique journey rich in memories that last a lifetime!
- We achieve this because of our extraordinary people, passionate experts with deep knowledge of their destinations.
- They are what enables us to deliver remarkable experiences in over 120 countries worldwide, and across each of our businesses – Private Touring, Cruises, Villas, Yachts, Expeditions, Ultraluxe Land, Private Jets, and Air.
Equal Opportunity
- We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.
- The Range Group may use artificial intelligence throughout the recruitment process to screen, assess or select applicants for this position. These tools assist our hiring team but do not replace human judgment. Final hiring decisions are ultimately made by the hiring team.
- We thank all candidates for their interest, however, only those selected for an interview will be contacted.