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About the Role

Lead a newly established function responsible for shaping how Sitetracker tells its story in the market. Own the strategy that connects content, corporate communications, PR, and demand generation, ensuring a clear, credible, and differentiated message reaches target audiences. Build and define how Marketing Communications operates, partnering with Product Marketing and Demand Generation to establish content strategy and strengthen market presence.

Responsibilities

Establish and lead Sitetracker's end-to-end Marketing Communications strategy.
Define how stories move from messaging pillars into compelling content across various formats.
Own corporate communications and PR, building media relationships and developing outreach programs.
Ensure the external narrative consistently reflects the value proposition and addresses customer challenges.
Support executive communications and reputation management.
Partner with Demand Generation to ensure content distribution across multiple channels.
Establish metrics to measure content resonance, usage, and contribution to marketing objectives.
Develop and execute an end-to-end content strategy spanning written, video, graphic, and other formats.
Measure content effectiveness and use performance insights to continuously improve the strategy.
Ensure content is actively adopted and used by target audiences and teams.
Stay close to the market to understand content resonance and identify areas for messaging or execution evolution.
Partner with sellers and go-to-market teams to ensure content is useful, relevant, and connected to customer conversations.
Build and execute PR outreach programs to increase Sitetracker's visibility and credibility.
Develop and manage relationships with press and media while maintaining a consistent external narrative.
Lead executive communications and reputation management with clear, credible messaging.
Leverage media relationships to strengthen Sitetracker's presence with relevant audiences.
Build strategic partnerships with media and industry influencers.
Create targeted Marketing Communications assets that support pipeline generation and growth programs.
Understand how content should be distributed and optimized across channels and funnel stages.
Build effective cross-functional workflows with Demand Generation and performance marketing teams.
Participate directly in Demand Generation strategy.
Use performance and market feedback to improve content distribution and activation.
Create compelling copy, thought leadership, and stories to strengthen Sitetracker's credibility and market position.
Maintain a consistent visual identity and brand voice across communications.
Provide editorial oversight across various content formats.
Build specific, credible stories around customer problems.
Engage directly with customers to uncover meaningful stories and translate their experiences into compelling narratives.
Build a clear understanding of Sitetracker's customers, value proposition, and current communications.
Establish operating relationships with Product Marketing and Demand Generation.
Define partnership models for Marketing Communications with Product Marketing and Demand Generation.
Assess current PR, content, and communications efforts.
Establish priorities, processes, and success measures for the Marketing Communications function.
Launch and execute a cohesive content strategy.
Establish an active PR and corporate communications program.
Create a consistent approach to executive and external communications.
Build a repeatable workflow with Demand Generation connecting content strategy to distribution and performance.
Establish Marketing Communications as a strategic, accountable function.
Build a credible and recognizable Sitetracker story in the marketplace.
Demonstrate content is reaching the right audiences and supporting growth programs.

Requirements

High accountability to outcomes.
Ensure content gets used, reaches the right audiences, and drives business impact.

Skills

Content Strategy
Product Marketing Partnership
Corporate Communications
Press Relationships
Demand Generation
Content Distribution
Brand Voice
Storytelling
Market Credibility
Executive Communications
Reputation Management
Performance Marketing
SEO/GEO
Social Media
Community Engagement

Salary/Compensations

$160,000 - $180,000 a year