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About the Role
We are seeking a curious, data-driven Performance Marketing Specialist to execute and optimize paid media campaigns, driving customer acquisition and measurable growth. This hands-on role involves daily campaign management, performance analysis, and continuous testing to improve conversion rates and efficiency in a fast-moving, data-informed environment.
Responsibilities
- Execute and optimize paid media campaigns across performance channels such as Google Ads, Meta, TikTok, and Snapchat.
- Support customer acquisition funnel optimization by monitoring performance, identifying inefficiencies, and implementing improvements.
- Analyze campaign performance using core KPIs (e.g., CTR, CVR, CAC, ROAS) and share insights with the broader marketing team.
- Build and refine audience targeting and segmentation to improve conversion rates and traffic quality.
- Partner with creative and marketing teams to test ad copy, visuals, and landing page variations.
- Run A/B tests and structured experiments to improve campaign performance over time.
- Assist with budget pacing and channel-level optimizations to ensure efficient spend.
- Help develop and execute retargeting and remarketing campaigns to convert high-intent users.
- Maintain accurate reporting and dashboards to track performance and surface trends.
- Stay informed on platform updates, best practices, and emerging performance marketing tools.
Requirements
- 2–4 years of hands-on experience in performance or paid media marketing.
- Experience executing and optimizing campaigns on platforms such as Google Ads and Meta Ads (experience with additional channels is a plus).
- Experience managing at least 6-figure monthly budgets.
- Experience working in a highly regulated industry involving policy and policy issues (e.g. health and wellness, drugs and pharma, cannabis, etc.).
- Working knowledge of analytics tools such as Google Analytics and ad platform reporting.
- Solid understanding of performance marketing metrics and how to use data to inform optimization.
- Strong analytical skills with attention to detail.
- Comfortable managing multiple campaigns and priorities in a fast-paced environment.
- Clear communicator who collaborates well with cross-functional partners.
- Eager to learn, test, and iterate with a growth mindset toward performance marketing.
- Passionate about improving the Canadian healthcare experience and have a personal connection to the space.
Skills
- Google Ads
- Meta Ads
- TikTok Ads
- Snapchat Ads
- Google Analytics
- Performance Marketing Metrics
- Data Analysis
- A/B Testing
- Audience Targeting
- Budget Management
- Reporting
Location
- Toronto HQ
Work Type
- On-site
- Full-time
Experience Level
- 2-4 years
Benefits
- Standard healthcare coverage
- Remote-first holiday season
- Holistic wellbeing support
About the Company
- Phoenix is building the most trusted telehealth platform in Canada, making specialist healthcare accessible to every Canadian, wherever they are.
- Our platform breaks down barriers to care, empowering patients to take control of their health with personalized treatment options and the guidance of licensed providers.
- We are a team of creative problem-solvers who move deliberately and collaborate in person.
- At Phoenix, you'll find autonomy over your work, people who care about each other's success, and a mission that's making healthcare better for Canadians.
- Through our asynchronous care model, Phoenix is reimagining patient-centric care for Canadians across the country by making diagnoses and treatment delivery faster, more accessible, and completely discreet.
- Our Operations, Product, Engineering, and Marketing teams work together on-site from our downtown Toronto HQ.
- All Phoenix & Raven telehealth clinicians work remotely, providing the highest quality care for even the most sensitive of health topics.
- Medications are delivered directly (and discreetly) to patients via our pharmacy warehouses, where our diligent Pharmacy team packages each treatment with care.
Equal Opportunity
- Phoenix is an Equal Opportunity Employer.
- In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Phoenix will provide accommodations to applicants with disabilities throughout the recruitment, selection, and/or assessment process.
- If selected to participate in the recruitment, selection, and/or assessment process, please inform Human Resources staff of the nature of any accommodation(s) that you may require.
- Phoenix uses artificial intelligence (AI) to help review applications and screen resumes during the early stages of our hiring process.
- These tools assist our recruitment team, and all final hiring decisions are made by real people — not by automated systems.
- Phoenix will only contact applicants using a @phoenix.ca email address or a verified LinkedIn account.
- We encourage applicants to be vigilant in responding to inquiries from unverified sources.