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About the Role
As a Brand Development Manager, you will play a key role in growing the presence and performance of Molson Coors brands across the Independent Free Trade channel within your territory. You will work closely with customers, wholesale partners, and internal teams to drive distribution, unlock new growth opportunities, and deliver sustainable volume growth. This field-based role offers the opportunity to make a real commercial impact in a fast-paced and competitive market.
Responsibilities
- Drive growth across your territory by growing distribution, volume, and market share for Molson Coors brands.
- Strengthen existing customer relationships and unlock new opportunities.
- Deliver sustainable growth through the wholesale and indirect route to market.
- Build trusted relationships with customers and route-to-market partners.
- Use category insights, commercial expertise, and value-adding solutions to help customers grow their businesses.
- Leverage data, reporting tools, and market intelligence to identify opportunities and prioritize activity.
- Monitor performance and make informed decisions to achieve territory objectives.
- Ensure excellent in-outlet activation and territory management.
- Effectively use CRM systems.
- Collaborate with internal teams and wholesale partners to execute plans and maximize return on investment.
Requirements
- Commercially driven sales professional with experience in building relationships and delivering results.
- Experience driving growth within a customer-facing sales environment, ideally across On Trade, FMCG, drinks, hospitality, or wholesale channels.
- Confident using data, reporting, and market insights to identify opportunities, build plans, and deliver against sales and distribution targets.
- Ability to build trusted partnerships with customers and stakeholders.
- Strong negotiation skills and commercial acumen.
- Proactive and organized approach to territory management and time prioritization.
- Ability to maintain accurate data and consistently execute plans in a fast-paced and competitive environment.
- Must live within the territory, approximately 30 minutes of the territory boundary by car, or within 1 hour 45 minutes of the furthest customer location.
Skills
- Commercial insight
- Relationship building
- Category expertise
- Data analysis
- Market intelligence
- Negotiation skills
- Territory management
- CRM systems
Location
- London
Work Type
- Field-based
- Full-time
Experience Level
- Professional
Salary/Compensations
- £39,400.00 - £51,800.00
- 28% target annual bonus
Benefits
- Health coverage
- Dental coverage
- Vision coverage
- Pension with up to 10% employer match
- Wellbeing support
- Employee Assistance Programme
- Life leave
- 31 days' annual leave plus 3 bank holidays
- Option to buy or sell additional holiday
- Flexible work programmes
About the Company
- Molson Coors has been bringing people together over a cold beer for more than 200 years.
- Award-winning portfolio includes brands such as Cobra, Coors, Carling, Madri Excepcional, Blue Moon, Aspall, Rekorderlig, Staropramen, Doom Bar, and an expanding premium spirits line.
- Global leader in the beverage industry committed to promoting responsible drinking and driving sustainability.
- Presence in over 100 countries with a team of 16,000 employees.
- Dedicated to fostering a sustainable future for communities and championing responsible drinking worldwide.
- Values tradition while innovating to meet evolving consumer tastes.
- Believes in celebrating all of life’s moments together and making a positive impact in the world.
- One of the UK's Most Attractive Employers, winning the Top Employer award for the last 13 years.
- Commitment to the physical and mental wellbeing of all employees.
- Committed to raising industry standards and leaving a positive imprint on employees, consumers, communities, and the environment.
- Brands to Love, Careers to Last.
Equal Opportunity
- Molson Coors Beverage Company is an Equal Opportunity Employer, and we seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together.
- Aim to build a skilled and highly engaged workforce that unites around our shared values and reflects our diverse marketplace.
- Foster a workplace where all employees’ unique talents, skills and perspectives are valued and leveraged – where all people feel that we are #BetterWithYou.
- Want the best talent in all our roles, regardless of their background.
- Disability Confident Committed.