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About the Role
Fanatics is seeking a Head of Global Gift Card Strategy to develop and drive the business and product strategy, marketing, and expansion opportunities for the gift card business. This role provides strategic framework and analytical horsepower to functional teams and offers exceptional visibility across the organization.
Responsibilities
- Lead the development and ongoing management of the global gift card program strategy, including business, marketing, operations, product, international expansion, and growth opportunities.
- Own the annual strategic planning process, including goal setting, roadmap development, and alignment across functional teams.
- Conduct market research, competitive analysis, and opportunity assessments to identify scaling opportunities and inform strategic direction.
- Build business cases, strategic recommendations, and KPIs for key initiatives, and present findings to senior leadership.
- Collaborate with the Bizdev lead on strategic initiatives and business development opportunities.
- Own integrated revenue and expense analysis, financial forecasting, and modeling; translate insights into actionable recommendations using ROI and comparative analyses.
- Partner with data providers and technology teams to ensure decision-critical data is accurate, automated, and delivered in a timely manner.
- Own and lead operational, product, and data projects across the organization for the gift card business.
- Manage multiple, competing priorities while providing steady leadership in fast-moving or ambiguous situations.
- Own and drive end-to-end execution and project management across complex strategic initiatives and cross-functional workstreams.
- Collaborate with internal and external business leaders and stakeholders to support strategic gift card initiatives.
- Serve as a strategic partner and analytical resource to the Business Development, Operations, Marketing, Product, and Account Management teams.
- Develop frameworks, models, and analyses that support decision-making and prioritization across the gift card program.
- Help identify and sequence cross-functional initiatives to maximize program impact and ensure alignment against shared goals.
- Track, synthesize, and report on program performance metrics across all verticals, translating data into actionable insights and recommendations for leadership.
- Travel occasionally as required.
Requirements
- 5–8 years of progressive experience in strategy, business development, management consulting, or a related field.
- Experience in gift cards, payments, fintech, or e-commerce is a strong plus.
- Demonstrated ability to develop strategic frameworks and translate complex, ambiguous problems into clear, actionable recommendations.
- Strong analytical and financial modeling skills; comfortable working with large datasets and building compelling, insight-driven narratives.
- Proven ability to work cross-functionally and influence without authority in a fast-paced, matrixed organization.
- Excellent written and verbal communication skills, with experience presenting to, engaging, and influencing senior stakeholders and cross-functional partners.
- Highly organized with strong project management instincts and the ability to manage multiple priorities simultaneously.
- A builder’s mindset — comfortable operating with ambiguity and energized by the opportunity to shape something from the ground up.
- Advanced proficiency in Excel and PowerPoint, with experience delivering executive-ready narratives and recommendations.
- Ownership mindset, strong work ethic, and natural curiosity to proactively identify and pursue opportunities beyond what is explicitly requested.
- Collaborative, relationship-driven leader who thrives in ambiguity, manages competing priorities effectively, and balances strategic thinking with hands-on execution.
- Passion for the sports fandom space.
- Ability to work in the NYC office 4 days per week.
Skills
- Excel
- PowerPoint
Location
- NYC
Work Type
- Hybrid
Experience Level
- 5-8 years
Salary/Compensations
- $165,000—$190,000 USD
Benefits
- Information about benefits available at https://benefitsatfanatics.com/
About the Company
- Fanatics is building a leading global digital sports platform, igniting the passions of global sports fans and maximizing the presence and reach for its hundreds of sports partners globally.
- The company operates across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming.
- Fanatics has an established database of over 100 million global sports fans, a global partner network with approximately 900 sports properties, 2,500 athletes and celebrities, and over 2,000 retail locations.
- The Global Gift Card Team operates as a high-velocity, entrepreneurial unit inside Fanatics, with the agility of a FinTech startup backed by the infrastructure of a global sports platform powerhouse.
- This team is transforming, shaping, and scaling the business into a high-growth global acquisition engine.